Design strategists often lead design-thinking workshops for clients using the research they’ve gathered in the field as jumping-off points for innovation.
In a research session, a moderator’s goal is to acquire as much knowledge as possible from potential users of the product based on their experience (or even a lack of experience).
Everyone has his own opinion regarding if and how brainstorming should be done. We use it frequently, but we’ve developed our own technique that is more structured than “stormed.”