Design strategists often lead design-thinking workshops for clients using the research they’ve gathered in the field as jumping-off points for innovation.

In a research session, a moderator’s goal is to acquire as much knowledge as possible from potential users of the product based on their experience (or even a lack of experience).

Everyone has his own opinion regarding if and how brainstorming should be done. We use it frequently, but we’ve developed our own technique that is more structured than “stormed.”

What’s the point of doing user research? Why not just design a product based on your own point of view and your anecdotal understanding of people’s needs?

Research enables you to make good decisions throughout new product development, speeding up product development and creating a product that resonates with users. Here’s what research-driven NPD looks like.

Successful hardware innovators need confidence, foresight, and consideration to do something genuinely innovative.