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Ryan Chen

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Design Strategy

<p>The healthcare industry is evolving more quickly than ever. In this blog post series, I’ve been discussing strategies companies can use to develop healthcare innovations that will fit consumer needs now and into the future.</p>

<p>Here are the trends in the series:</p>

<ul>
<ul><li><a href="https://www.delve.com/insights/how-to-design-the-healthcare-products-of-the-future-part-1-everyday-wellness" target="_blank">Part 1: Everyday Wellness</a></li><li><a href="https://www.delve.com/insights/how-to-design-the-healthcare-products-of-the-future-part-2-empathic-care" target="_blank">Part 2: Empathic Care</a></li><li><a href="https://www.delve.com/insights/how-to-design-the-healthcare-products-of-the-future-part-3-data-informed-personalization">Part 3: Data-Informed Personalization</a></li><li><a href="https://www.delve.com/insights/how-to-design-the-healthcare-products-of-the-future-part-4-anytime-anywhere">Part 4: Anytime, Anywhere</a></li><li><a href="https://www.delve.com/insights/how-to-design-the-healthcare-products-of-the-future-part-5-seamless-integration">Part 5: Seamless Integration</a></li></ul></ul>
<p>In this, the final post in the series, I’ll discuss the trend towards delivering an integrated experience across the new health ecosystem.</p>

Current Paradigm – Scattered Silos – Single product-centric, Captures either diagnosis or treatment, Single point of engagement, Does not translate data into value, Physician = expert – New Paradigm – Seamless Integration – Platform of devices and experie

<h2><strong>Seamless Product Design</strong>: Deliver an Integrated Experience Across the New Healthcare Ecosystem </h2>
<p>As healthcare moves toward everyday wellness, new health and wellness solutions will consist of offerings you wouldn’t expect from the current ecosystem.  </p>
<p>In the meantime, products that are designed to&nbsp;provide a seamless integration of diverse services will entice healthcare consumers looking to skip the hassle of managing multiple platforms. Healthcare solutions can no longer work in silos. </p>

<h2><strong>What’s changed?</strong> </h2>
<p>Imagine a Fitbit without smartphone or app integration. The focus on a singular product — and its functions and features — without considering the role it plays within the larger patient or provider journey leaves it in a vulnerable position. If a tool is disconnected from other solutions, tools, or platforms, the likelihood is that it is missing major opportunities to improve patient care.&nbsp;</p>
<p>Seamless integration in healthcare&nbsp;takes into account the entire patient experience including biological, social, and environmental&nbsp;determinants. It fuses physical and digital interfaces, considers quantitative and qualitative data, and moves easily between prevention and management—not unlike the digital diabetes management systems I mentioned in a previous post.&nbsp;</p>
<p>The consumer desires a single trusted solution, rather than toggling between multiple products and companies. Seamless integration in healthcare&nbsp;represents the appropriate design and technological tools for delivery, and enables the previous strategies. </p>

Stryker JointCOACH and RecoverCOACH Mobile App (left image) – CureFit Omnichannel Wellness Service (right image) – Delve Integrated Healthcare Product Design

<h4 id="download">Download our white paper, "How to Design Health Products of the Future."</h4>

Download: How to Design Health Products of the Future

<h2><strong>Examples of the New Paradigm</strong> </h2>
<p>Stryker Coach is a digital patient engagement and education platform to help improve care delivery for patients undergoing joint replacement surgery. Stryker is a medical device company that makes implant joints. The platform includes pre-op preparation, clinical protocols, information about medications and pain control, and rehabilitation activities that are delivered with a series of questionnaires and surveys to help insure patients are experiencing a successful recovery. Notice that Stryker took a product focused on treatment, and extended its reach into management. </p>
<p>Cure.Fit is an India-based, omnichannel startup operating within the wellness space. It takes a comprehensive and integrated healthcare product design approach to provide services across three verticals: Cult.fit, its brick-and-mortar fitness centers; Eat.fit, a healthy meal delivery subscription; and Mind.fit, an app-based mental wellness program. April 2018 saw the launch of Care.fit in Bangalore, a primary healthcare center focusing on prescribing long-term healthy lifestyle solutions. Centers have also expanded to the UAE. </p>

Delve Seamless Integration of Healthcare Development Scenario of the Future in 2030

<h2><strong>A Healthcare Scenario of the Future: </strong>Integrated Product Design in 2030 </h2>
<p>Seamless integration within the patient healthcare journey is no longer a differentiator – in 2030, the most advanced systems have integrated molecular information, with individual behaviors (food, exercise, mental state) and macro factors (population, social, environmental) to deliver enhanced individual, societal, and global health plans.  </p>
<p>The city has become completely “smart”–integrating environmental, social, transport, demographic and economic data that helps policy become as iterative as software. More health spaces, parks, climate-stabilizing activities and an equitable distribution of resources, have led to an increased quality of life. Healthcare is no longer disconnected from social determinants of health— poverty, environment, social networks—and providers prioritize their advancement on par with scientific research, ensuring a seamless product integration that will enhance the healthcare patient experience.<br></p>

<h2><strong>Your Opportunities</strong></h2>
<p>1. <strong>Establish</strong> <strong>an ecosystem or play a part within one.</strong> How is your healthcare product part of a broader service? Can you build an ecosystem that delivers an integrated solution? If not how can you connect your solution to an existing ecosystem?</p>
<p>2. <strong>Bridge the gap between health and wellness. </strong>As healthcare decentralizes, ensuring consistency between different point of engagement becomes more important. The seamless transfer of data, user experience and relationships will be critical.</p>
<h2><strong>Potential Pitfalls</strong></h2>
<p>1.<strong> Failure to design an integrated healthcare product can result in a lack of adoption and ultimately hinder success</strong><strong>.</strong> Are you building your ecosystem based on what you are most familiar with, or based on what the consumer really needs?</p>
<p>2. <strong>Failure to consider the influence of the tech giants. </strong>Apple, Amazon, Microsoft, IBM, Google, and even Facebook are making waves in healthcare. These tech companies have the advantage of already being a part of consumers’ lives. Think about how you can connect to their network.</p>

<p>Discover opportunities in your industry that fit your business so you can grow confidently and develop the right products.</p>

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<h2>How We Can Help?<br></h2>
<p>At Delve, we understand the importance of an integrated healthcare product that provides patients with an exceptional experience.&nbsp;</p>
<p>Our team of experts can help you develop and design a product that is future-proof, ensuring it meets the needs of patients today and tomorrow.</p>
<p> <a href="https://www.delve.com/contact">Contact us </a>today to learn more about how we can help you with your next <a href="https://www.delve.com/health-and-wellness">health and wellness product</a>.</p>

<p><strong><strong>Learn more about <a href="https://www.delve.com/services" target="_blank">Product Development & Design Services at Delve.</a></strong></strong></p>

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Part 5 of 5, Delve Seamless Healthcare Product Development in the Future

<p><strong>As healthcare moves toward everyday wellness, new health and wellness solutions will consist of offerings you wouldn’t expect from the current ecosystem. Designing solutions that provide a seamless integration of products and services will entice healthcare consumers.</strong></p>

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How to Design Health Products of the Future, Part 5: Seamless Integration

How to Design Health Products of the Future, Part 5: Seamless Integration

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