Insights

Advice for product innovation, design, and development
2023 12 21 what is design strategy HERO_FINAL
What is Design Strategy and Why Do You Need One?
Sometimes having a breakthrough idea is the easy part of innovation. Navigating the organization and turning that idea into reality is often the hardest part. That's why you need design strategy.
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Bend, don’t break
(Any Day But) Tuesday… If it was Tuesday, you could guarantee there was no electricity. You couldn’t iron your clothes, watch TV or turn on the lights. You’d do anything to have a portable fan blast air on your face on a crushing summer afternoon, but you couldn’t.
12 Article Amy Hero
Homework with Amy Lee
While we're all working in our homes, we thought it would be fun to check in with our team members to see how they're doing and what their new offices and co-workers look like.
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Open thoughts on open source
I have been spending a fair amount of time thinking about the spectrum of successes and failures related to the open-source maker movement and its contributions to addressing the COVID crisis.
2023 11 07 Data Driven Customer Foresight HERO
Four Steps to Data-Driven Customer Foresight
Most products take anywhere from three to ten years to develop from idea to commercialization. But many companies rely on their understanding of consumers today to make decisions for these future products.
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Homework with Corin Frost
While we're all working in our homes, we thought it would be fun to check in with our team members to see how they're doing and what their new offices and co-workers look like.
12 Article Norvaisas Covid
What’s next? It’s up to us
We are told the world has changed, I have heard people talk about the recent past as “the before” in recognition that we are in transition and not going back. I have also heard people talking as if this is a tough time, that we need to buckle down and wait for it to pass.
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How to Write 'How Might We' Questions for Product Strategy
Translating research into actions is often more art than science. We have found “how might we” questions to be useful tools. Here's how to write one.
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Universal PAPR hood design
We are happy to publish all our design files for the project.
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Should Covid change your research plans?
Over the last couple weeks, I’ve been asked by clients and my team has thought a lot about the question, “Should we be doing research now?” We’ve also had to think about, “Can we do research now? How?”
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PAPR Hood for Healthcare Heroes
The goal: To outfit every health care worker with PAPRs – an amazing piece of equipment used to filter air and inflate a bubble around the wearer’s head to reject any contaminants.
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How to Make Way For Radical Innovation
Before starting on an innovation strategy, decide which type you're chasing: Incremental, disruptive, or radical innovation. Each requires a unique approach.
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Affordable PPE for the developing world
The Badger Shield has shown that a distributed supply chain can create massive quantities of effective and cost-effective personal protective equipment (PPE) in a short time. Can this model translate to the developing world if COVID-19 cases start to rise in African, SE Asian and Latin American urban centers?
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Our Favorite Remote Research Methods for Product Design
When in-person research needs to shift, try these remote research methods. All have yielded great insights for us at various stages of product design.
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Operation #BadgerShield
Since we posted a blog post talking about how the Open Source Face Shield project had started to supply the University of Wisconsin hospitals with this critical personal protection equipment (PPE), our team has had little time to breathe.
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Face shield designs to fill the gap
We are all feeling a little helpless in the face of COVID-19. We are looking for ways to help. Face shield shortages are putting health workers at risk.
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How you can help design succeed
Over the years, there have been designers still young in their careers that have come to me looking for advice and ideas of what to do next. They’ve all told me their tales of woe about how design is just not respected or understood where they work. And this, of course, coincides with their (and design’s) struggle to find a solid footing within the organization.
12 Article Dave Onyourown
You’re on your own
All right, who do I blame for this?
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Making business decisions in tumultuous times
There is no game-theory exercise or scenario planning model that will produce a definitive recommendation. I realize this isn’t particularly helpful or reassuring, so I offer you three specific supplemental tips for navigating your business in tumultuous times.
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How to Design Good Decisions
Generating good ideas is usually not the problem. The process of choosing one good idea and getting it through your organization is usually the hard part.
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CES never fails to entertain
The Consumer Electronics Show always starts the new year off with a bang. It packs roughly 170,000 extra people from around the world into Las Vegas for a seizure-inducing week of stimulation.
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Advanced Design goes to school
The scope of the Advanced Design workshop was to walk students through the research, ideation, and early prototyping phases of creating a backpack.
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Our unicorns are real
Apparently, unicorns just went extinct in Silicon Valley. That’s sad news for the small group of tech entrepreneurs who hope to cash in on the latest gold rush and build a company with a $1 billion-plus valuation.
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From Digital to Digital-Physical Product Design: 5 Tips for Becoming a Multilingual Design Practitioner
Teach yourself to become a multilingual digital-physical product design practitioner using five simple strategies.
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CES 2020: Day two cool stuff
Our team spent the second day of CES at Tech West, home base for health, wellness, home, wearable and fitness technology. It's also the hub for Eureka Park, where the scrappy startups vie for attention of venture capitalists and potential partners.
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CES 2020: Day two
Our team spent the second day of CES at Tech West, home base for health, wellness, home, wearable and fitness technology. It's also the hub for Eureka Park, where the scrappy startups vie for attention of venture capitalists and potential partners.
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CES 2020: Day one cool stuff
We roamed the massive Las Vegas Convention Center the first day of the Consumer Electronics Show, better known as CES. Here are some additional fun things we saw.
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How ‘Forecasting and Backcasting’ Enable Disruptive Innovation
Forecasting and backcasting provide a framework for disruptive innovation by establishing a solid structure to support big, strategic thinking.
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CES 2020: Day one
We have a team roaming the massive Las Vegas Convention Center today at the Consumer Electronics Show, better known as CES. We'll be adding to this blog post throughout the day as we find cool stuff to share.
2019 12 30 Article Franchino Year In Review Trends
Dave’s 2019 Year in Review
As 2019 winds to a close it’s time to make my annual appraisal of some of the more noteworthy products and events shaping world of design and Innovation. And the last year certainly saw its fair share of significant steps and missteps. So, let’s wade in with a few things I’ll remember that helped define 2019 for me.
"Delve brings strengths that we don't have, which is why I'm looking forward to working with them again."

Vamsee Pamula, Founder & President, Baebies