Dan Levine

Director of New Product Development


Dan Levine

Identify and understand product development life cycles to best assist clients along the day-to-day journey from concept to commercialization and foster long-term, successful business relationships.

My past is a culmination of experience within strategy, design, and product development, integrating my research skills and project management abilities to bring cool new, innovative products to market for others' benefit.

To research new market opportunities or ideas and apply these learnings to the product development process to ensure the end result is successful within the intended market.

In the spring, you will find me on the baseball field. Summer is for time at the beach, and winter is for skiing. (the deeper the powder, the better). Anytime is great for a good climb up a mountain and wine and good food with friends and family

What is your first memory of design thinking?
Reading Spin Selling by Neil Rackham and the discussions I had with my mentor and the team at the Center for Sports Innovation at MIT during the time I received my patent in 1998. My mentor had a philosophy that if you do not understand your potential customer, what their needs are, and what they are willing to spend to solve their issues, prior to beginning a product development program, you are just doing a science project. This has stuck with me through my career.

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