More often than not, designing your cool new product relies on some new widget. You’re not sure if you should design your own or buy one from a supplier. What if there was a straightforward way to decide?
I just spent six months researching experiential brand language for a client. Here's what it is, how to create it, and examples of great EBLs from Apple, Airbnb, REI, and, as the title promises, Taylor Swift.