Maddie Gibson

Principal Human Factors Engineer


Maddie Gibson


Applying the understanding of human behavior, abilities, and limitations to design and evaluation of products and systems.


Baxalta/Shire/Takeda, Human Factors Engineer
University of Wisconsin-Madison, Assistant Researcher


Uncovering underlying user needs and developing creative solutions for how the design can meet them.


Acquiring new kitchen gadgets and using said gadgets to make tasty food for family and friends.

First memory of design thinking

My grandma taught me to sew, starting with making the pattern. Figuring out how all the pieces needed to fit together to create the final product required extensive use of a seam ripper, but I loved wearing something I made.

Maddie Gibson
Delve has merged with Bresslergroup. Learn more →