Business Strategy

Our experts do a lot of thinking. Here's the latest to unlock your potential.
12 Article Norvaisas Covid
What’s next? It’s up to us
We are told the world has changed, I have heard people talk about the recent past as “the before” in recognition that we are in transition and not going back. I have also heard people talking as if this is a tough time, that we need to buckle down and wait for it to pass.
12 Article Verhalen Tunnel Vision
10 steps to help combat design tunnel vision
Have you ever been given a physical tool to help you complete a task when what you really needed was information or support?
12 Article Verhalen Humancentered @2X
The business of empathy: Designing like your customers are human
If you are innovating by practicing customer-centered design, it may be the reason you aren’t getting the results you need.
06 Article Kopenski Pharma Packaging
More specific drug labels could simplify reimbursement
Most people think that the high cost of pharmaceuticals is largely driven by R&D costs.
06 Article Marlisa Kopenski Orion B H1
Challenging the status quo of project management
The constellation Orion contains two of the universe’s brightest stars.
06 Article Jesse Were The H1
Were the Wright Brothers wrong?
Many of our clients, from startups to multi-national medical device manufacturers, pursue patents on the products and services we help them design.
12 Article Lee Podcast Wizard H1
Podcast Wizard
People who know me well know that I am bit of a podcast junkie.
12 Article Marlisa Bilingual C H1
You say sketch, I say scenario ...
When I began the first year of my MBA program at a well-known business school, a Facebook was still a real book, printed on paper.
12 Article Lee Sxsw
How to give Design a seat at the Lean Startup table
My colleague Roshelle Ritzenthaler and I recently presented at South by Southwest on “How to Give Design a Seat at the Lean Startup Table.” There was a line around the corner for our talk, which tells me this is a topic on a lot of designers' minds.
12 Article Marlisa Iot H1
IoT: Just because you can doesn't mean you should
The Internet of Things (IoT) presents an amazing opportunity to make many things better. With over 50 billion devices expected to be connected by 2020, some experts say IoT is bigger than the internet itself!
12 Article Marlissa Trip Hero H1
Leading when you are lost
I recently returned to Design Concepts after a deeply meaningful six-month world trip with my husband and elementary school-aged daughters.
12 Article Big Data H1
Answer the big questions before you begin Big Data
I recently attended the first Big Data Wisconsin conference, which was part of Madison’s larger Forward Festival.
12  Article  Norvaisas  Decision Making V B
Tips for making tough design decisions
No matter what your title is, a significant part of your job is making decisions and justifying them to others.
12-Article-Sarbacker-CaptainContrarian
Captain Contrarian: Innovation by competitive attack
Crafting a product, department or corporate strategy never happens in a bubble. It’s an ever-moving target because of trends in the marketplace, shifts in consumer behavior, and competitive actions.
12-Article-Appliance-Design-H1
Innovate by spotting and applying trends
Have you ever read an article about design trends and wondered, “Where on earth did THAT come from?”
12-Article-Kopenski-PostIts
Uncertainty makes us sweaty…
I was lucky enough to be selected to participate in the inaugural VergeNYC conference hosted by Parsons School of Design where the theme was “Action in the Face of Uncertainty.”
12-Article-Nett Super Bowl-H1
Super Bowl 2015 ads reflect our conflicted era
Last year, I wrote a blog post about my impressions of the collective body of Super Bowl ads and what it might tell us about consumer trends.
12-Article Franchino Wowhunting-Hero 1-1186x667
Wowhunting
A couple of weeks back I had one of those great experiences that makes this job absolutely unbeatable. We had the chance to visit a client who is wrapping up final testing on the prototype of a product on which we collaborated. Unfortunately, confidentiality still reigns on this project so I need to keep the exact client and project under wraps. But it looks like they’re pretty close to springing it on the market – and we’re pretty sure it’s going make a huge impact. It doesn’t just look and work great — it completely rethinks the industry. In short, it’s a wow.