Research & Design Strategy

Our experts do a lot of thinking. Here's the latest to unlock your potential.
INLINE Jobs Blog
Use ‘Jobs, Outcomes, and Constraints’ To Exploit the Pause Between Research and Ideation
The 'Jobs, Outcomes, and Constraints' method lets you move into ideation knowing that you're working from something more than a hunch.
Project Inform Marquee
Building an MVP app in just eight weeks
In the spring of 2020, as the COVID-19 pandemic forced us to work apart, Delve’s leadership launched an internal pitch competition.
12 Article Megan Usability Studies 2jpg
Five tips for moderating remote usability studies
A lot of in-person research has been put on hold and will likely remain this way for the foreseeable future as we continue to navigate the pandemic. While some products and projects might still require in-person studies, remote studies can provide the necessary answers and insights for many. Thanks to a lot of great tools for remote collaboration and testing, product development and research sprints don’t have to stop.
Transformer fire
Bend, don’t break
(Any Day But) Tuesday… If it was Tuesday, you could guarantee there was no electricity. You couldn’t iron your clothes, watch TV or turn on the lights. You’d do anything to have a portable fan blast air on your face on a crushing summer afternoon, but you couldn’t.
12 Article Norvaisas Covid
What’s next? It’s up to us
We are told the world has changed, I have heard people talk about the recent past as “the before” in recognition that we are in transition and not going back. I have also heard people talking as if this is a tough time, that we need to buckle down and wait for it to pass.
Denise jans v Ca S7 SA qw8 unsplash
How to write 'How Might We' questions for product strategy
Translating research into actions is often more art than science. We have found “how might we” questions to be useful tools. Here's how to write one.
800 Social Distancing AP
Should Covid change your research plans?
To say we’re living in turbulent times right now is an understatement. I won’t belabor repeating the news or all the facets of uncertainty. With that, I write this hoping all who read it are as safe and healthy as can be and that you are finding things to be grateful for even when that seems impossible.
12 Article Tayler Improv3
The importance of an improvisation mindset, part 2
This article is part two of a series about the advantages of an improvisation (improv) mindset on workplace teams. Read part one here.
12 article Tayler improv2
The importance of an improvisation mindset
This article is part one of a two-part series about the advantages of an improvisation mindset on workplace teams.
01 Hero
Five Megatrends Driving the Future of Medical Devices
Our free, on-demand webinar explains why innovation is so critical in healthcare, and introduces our Framework for Strategic Innovation: Health + Wellness.
12 Article Verhalen Tunnel Vision
10 steps to help combat design tunnel vision
Have you ever been given a physical tool to help you complete a task when what you really needed was information or support?
CBC06
Virtual empathy
A few months back, I wrote a short blog post about the power of VR and using it within the design process.
12-Article-Soliva-Learning1
Learning to learn quickly
Having a foundational understanding of your problem space is necessary for any design process. You wouldn’t hire someone who has never seen the ocean to design a ship, would you?
HEADER Mega Med 01 768x294
The Sociocultural Megatrends Transforming Healthcare
We've examined key sociocultural megatrends through a lens of medical and wellness consumer experience to single out four profound shifts in the field.
12 Article Verhalen Humancentered @2X
The business of empathy: Designing like your customers are human
If you are innovating by practicing customer-centered design, it may be the reason you aren’t getting the results you need.
06 Article Amy Health Service Design Shoes A
Healthcare service design: Five failure modes to avoid
When it comes to designing patient services for health care, we have the best intentions.
06 Article Eva Doors
Is this on brand?
The San Francisco team has been enthusiastically involved in the design of our new space
Cocreation HEADER2 01
The Why, How, and When of Co-Creation During the Product Development Process
Co-creation in the design world might take several forms, but most often it's in the form of a moderated co-workshop that brings together designers, users, and client stakeholders.
06 Article Dave Stef Tribes H1
Confessions of a (former) tribal warrior
I have a confession to make. My co-worker Stefanie used to drive me nuts.
06 Article Norvaisas Empathy Design
What does equity design mean?
Our world is in flux. We are all aware of this. As designers, it’s helpful to step back and consider our role in shaping our rapidly emerging future.
06 Article Amy Three Ideas H1
Building the perfect team with psychological safety
Psychological safety can be the difference between innovative and just OK. Here are three easy ways to build psychological safety at your organization.
Pca HEADER PCA Method
Using the PCA Method To Assess Use Errors in Medical Usability Testing
The PCA (perception, cognition, action) method recommended by the FDA helps researchers assess and understand why a use error has occurred.
06 Article Amy No Pain H1
No pain, no gain?
As a design researcher and strategist, I am always looking for ways to help users have more meaningful experiences with products and services.
06 Article Stef Norvaisas A H1
User Experience Research at LinkedIn
Julie Norvaisas, who is my sister (learn more about sisters in research in this blog), co-founder of Design Strategy and Research at Design Concepts, and now Director of User Experience Research (UER) at LinkedIn, joined us recently to share her perspective on how she approaches user experience research at LinkedIn.
12 Article Amy Lee Yoga H1
Design research lessons from the yoga mat
I’ve been spending a lot of the time on the mat lately – the yoga mat that is – and have been finding some valuable parallels between what my yoga teachers guide me to do and how to approach a good design research practice.
12 Article Lee Podcast Wizard H1
Podcast Wizard
People who know me well know that I am bit of a podcast junkie.
12 Article Verhalen So What H1
The power of “So what?”
I remember the first time my business partner, design strategist Stefanie Norvaisas, was critiquing a meeting presentation and challenged the presenter with “So what?” on an important slide.
12 Article Lee Sxsw
How to give Design a seat at the Lean Startup table
My colleague Roshelle Ritzenthaler and I recently presented at South by Southwest on “How to Give Design a Seat at the Lean Startup Table.” There was a line around the corner for our talk, which tells me this is a topic on a lot of designers' minds.
12 Article Verhalen Healthcare Design V2 Empathy
Designing for healthcare part 4: Empathy is the diagnosis
You can probably point to a medical device or healthcare service that left you feeling dissatisfied or, even worse, disrespected.
12 Article Marlisa Iot H1
IoT: Just because you can doesn't mean you should
The Internet of Things (IoT) presents an amazing opportunity to make many things better. With over 50 billion devices expected to be connected by 2020, some experts say IoT is bigger than the internet itself!
12 Article Verhalen Healthcare Design V2 Seamless Map
Designing for healthcare part 2: Mapping the way to seamless integration
You can probably point to a medical device or healthcare service that left you feeling dissatisfied or, even worse, disrespected.
12 Article Verhalen Healthcare Design North Star
Designing for healthcare part 1: Finding your vision
The design of products and services for the most human of needs, healthcare, has a history of being less than humane.
12  Article  Norvaisas  Decision Making V B
Tips for making tough design decisions
No matter what your title is, a significant part of your job is making decisions and justifying them to others.
12  Article  Ritzenthaler  Change Management
Navigating the new
Late last year, our leadership team at Design Concepts announced the long-in-the-making decision to relocate our Madison workplace from our current suburban office park to the rapidly developing East Washington corridor of downtown Madison.
12-Article-Sarbacker-CaptainContrarian
Captain Contrarian: Innovation by competitive attack
Crafting a product, department or corporate strategy never happens in a bubble. It’s an ever-moving target because of trends in the marketplace, shifts in consumer behavior, and competitive actions.
12-Article-Lee-Essential-Elements-H1
Three essential ingredients for tidying up insights
Thanks to author Marie Kondo, many are on a “life-changing” mission to tidy up our homes and lives.
12-Article-AmyLee-H1
Find the right people to inspire your new product design
Design Thinking is deeply rooted in building understanding and empathy as a foundation for the design process.
12-Article-Appliance-Design-H1
Innovate by spotting and applying trends
Have you ever read an article about design trends and wondered, “Where on earth did THAT come from?”
12-Articles-Sars Startup-H1
Empathy is key to new product success
I love the energy in the new product development space.
Handheld hurt header hand2
Designing Handheld Devices That Don’t Hurt
What's behind the lack of useful thumb-reach and hand-grip data for designers of handheld devices, and how can designers gather their own?
12-Article-Kopenski-PostIts
Uncertainty makes us sweaty…
I was lucky enough to be selected to participate in the inaugural VergeNYC conference hosted by Parsons School of Design where the theme was “Action in the Face of Uncertainty.”
12-Article-Frost-VisualMeetings-H1
How to draw out a group's creativity
One of my favorite skills acquired while working at Delve is Graphic Recording and Facilitation.
12-Article-Lee Gaming-H1
How many people does it take to turn on a light bulb?
My job takes me on the road a lot. That means I get to see a lot of cool places and meet tons of people but it also means that I have a lot of airport and airplane downtime.
12-Article Verhalen-Diagnostics Experience-Hero 1-2372x1334
Experience design and healthcare: Wicked problem and inspiring challenge
Medical diagnostics is where the often unwieldy, slow-moving beast of healthcare collides with mind-blowing, quickly changing advances in technology. It is the behind-the-scenes intersection where healthcare workers interact with equipment, day in and day out, in hospitals, clinics, laboratories and universities. This is where fast and accurate results may mean the difference between someone getting the correct diagnosis and treatment in time and, well, not.
HEADER How To Protect
How To Protect UI with Design Patents
User interface design patents are more important than ever. Here are tips for designers on how to make the UI patent process work for you.