What’s a ‘Nudge’ in Product Design?

Nudge is a concept rooted in behavioral science that describes how minor changes in product design can markedly affect individual behavior.

How STEEPLE Analysis Informs Design Strategy
STEEPLE analysis is a tool for scanning your external environment. It helps teams understand phenomena and imagine new opportunities.
Anthropomorphic feature
How Anthropomorphic Form Shapes Product Design
Humans are drawn to anthropomorphic form in product design. Here's how industrial and interaction designers can use this as a tool.
Learning to learn quickly
Having a foundational understanding of your problem space is necessary for any design process. You wouldn’t hire someone who has never seen the ocean to design a ship, would you?
Circular enable dd HEADER Circular Econ
How Does Product Design Enable the Circular Economy?
For the circular economy to work, we need system-wide innovation, and that will require rethinking and redefining our products and services.
Mapping dd HEADER DD Mapping
How to Use “Mapping” To Determine the Design of Your Controls
Good mapping makes products easier and more intuitive to use. Done well, it can create a powerful connection between a product and its users.
Hierarchy of needs feature
What Does 'Hierarchy of Needs' Mean To Product Designers?
How can product designers apply Maslow's theory of human motivation to their work? A design won't succeed if it doesn't meet users' most basic needs.