June 28 After Hours: VBL is Dead
Now that we’ve got your attention …
Visual Brand Language or VBL has been the be-all-end-all in Industrial Design for years. But the visual hallmarks of a brand are only part of the story. Industrial Design Director Michael Hammond and San Francisco General Manager Eva Lutz will discuss the importance of creating a holistic brand language that engages all our senses. During this presentation, they’ll provide examples and approaches for branded experiences that engage and delight and include all of the various interactions we have with the brands we love and love to hate.
5 p.m. Networking reception with beer, wine and appetizers
6 p.m. Presentation