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Diving into the intensity that is SxSW Interactive

March 19, 2015

I knew that South by Southwest (SxSW) Interactive has long been a tech magnet, but I felt that connection firsthand when I went to book my flight to Austin from San Francisco.

Almost every flight was sold out and prices were outlandish. I guess I shouldn’t have been surprised as I was travelling from one tech hub to another.

Living in San Francisco, I know that I’m surrounded by endless people with endless capital inventing the next big thing. But to be honest, I feel it in my rent more than anything else. Sure, coffee shops overflow with the energy of entrepreneurship, packed with people brainstorming big ideas. But the sweat and labor and details of those interactions are often behind closed doors or out of earshot. As much as I try to stay connected with the next big thing, it’s impossible to know everything that’s brewing around the world.

Before even stepping foot in Austin, I started delving online into the 1,000-plus talks to try to get a pulse on what the next few days would entail. My first reaction was that it’s really cool to get to see the glimpses into all of these ideas at the forefront of innovation across the country. The immediate second reaction was fear — with so much information to be had in such a short period of time there is absolutely no way to catch even a small portion of it.

​Drinking from the fire hose is an understatement. How do you choose when there are five talks at the same time for health and med tech alone?

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