Mapping dd HEADER DD Mapping

How to Use “Mapping” To Determine the Design of Your Controls

Good mapping makes products easier and more intuitive to use. Done well, it can create a powerful connection between a product and its users.

Hierarchy of needs feature
What Does 'Hierarchy of Needs' Mean To Product Designers?
How can product designers apply Maslow's theory of human motivation to their work? A design won't succeed if it doesn't meet users' most basic needs.
HEADER Nudge
What’s a ‘Nudge’ in Product Design?
Nudge is a concept rooted in behavioral science that describes how minor changes in product design can markedly affect individual behavior.
12 Article Verhalen Humancentered @2X
The business of empathy: Designing like your customers are human
If you are innovating by practicing customer-centered design, it may be the reason you aren’t getting the results you need.
06 Article Michael Dome H1
I say “Dome of Awesome” and you say…
When I’ve said “dome of awesome” to people, they generally respond with something like, “What is it? I want it. I want to be in the dome of awesome!”
06 Article Ken Life Cycle H1
Life cycle considerations in the age of software-enabled products
Increasingly, physical products leverage software to enable interesting features and deliver compelling differentiation.
06 Article Ami Verhalen Human Centered H1
Human-centered design ... but even more human.
Now more than ever, society is hungry for simplicity and human connection.