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Not Impossible Labs

A whirlwind product development journey led to a thrilling launch for an IoT "surround-body" wearable that uses haptics to create an immersive experience.

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Phlex The Swimmers’ Wearable
Phlex's founders envisioned a fitness tracker for swimmers, by swimmers. They knew firsthand that swimmers have different needs than runners and cyclists.
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REAL™ Immersive System
Any type of physical rehabilitation is difficult. That’s especially true when recovering from a brain injury. Progress is typically slow and it’s easy to become discouraged and depressed. The CDC reports that less than a third of discharged stroke patients receive any rehab, and, of those who do, frequency of use is low despite clear evidence that it’s effective.
ETC Colorspotjr Light on Hero Right Side 169
ETC ColorSource Spot jr
Electronic Theatre Controls (ETC) is a leading manufacturer of lighting and rigging technology that’s used in some of the world’s most renown venues, like Carnegie Hall in New York and the Bolshoi Theater in Moscow.
HERO Victor
Victor A Better Mouse Trap
How do you build a better mouse trap? Get smart. Connectivity enabled Victor® to design a 21st-century solution to a centuries-old problem.