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Phlex The Swimmers’ Wearable

Phlex's founders envisioned a fitness tracker for swimmers, by swimmers. They knew firsthand that swimmers have different needs than runners and cyclists.

12 Case Study Fiskars
Product Roadmap
Inspired by their heritage of solving everyday problems in the home, garden, and outdoors through superior performance and design, Fiskars saw an opportunity to tell a compelling story of innovation for garden and yard care tools that was grounded in user needs. They asked us to develop a roadmap of products informed by trends that would sustain category leadership now, soon, and later.
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Award
Winner
Rachio 3
The Gen 3 device is a step up in capabilities, ease of use, and quality of interactions while remaining true to the brand’s look and feel.
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Award
Winner
HelmetFit Football Helmet Inflation System
HelmetFit's award-winning, intuitive digital-physical user experience makes helmet inflation faster, easier, safer, and more precise.
Rachio Hero 1
Award
Winner
Rachio Generation 2 Smart Sprinkler Controller
We worked with a Colorado-based startup to take their first-generation IoT product and redesign it for lower cost, larger volumes and better performance.