Design Thinking

5 Qs that stop design thinking from being innovation theater

Too many times design thinking projects fall victim to the trappings of innovation theater.

The innovation and design thinking project becomes more about checking all the boxes than making transformative change.

I’m not the first to give this critique of design thinking. Many have. It’s even been addressed in cartoon form by one of my favorite thinkers, Tom Fishburne.

Marketoonist design thinking
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