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Empathic Design in Practice

What comes before and after you walk in your users' shoes? We distill empathic design into six principles for easy adoption.

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Speculative Design and a Cone of Possibilities
Speculative design requires people to suspend their disbelief and allow their imaginations to wander. Here's one tool to ground it in reality.
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The expanding definition of design
There’s a growing sense of urgency and renewed purpose in the design community.
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How to write 'How Might We' questions for product strategy
Translating research into actions is often more art than science. We have found “how might we” questions to be useful tools. Here's how to write one.
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How ‘Forecasting and Backcasting’ Enable Disruptive Innovation
Forecasting and backcasting provide a framework for disruptive innovation by establishing a solid structure to support big, strategic thinking.
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Innovative Technology To Combat Climate Change: Our 7 Favorite Solutions
A list of emerging, innovative technology being developed to reduce carbon, geoengineer the environment, and improve battery efficiency and cooling tech.
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Five Megatrends Driving the Future of Medical Devices
Our free, on-demand webinar explains why innovation is so critical in healthcare, and introduces our Framework for Strategic Innovation: Health + Wellness.