Design Insights

Our experts do a lot of thinking. Here's the latest to unlock your potential.
2023 03 13 origin story women design HERO
Women in design: 8 ways your origin story can make you a better designer
Only about 19% of professional industrial designers in the United States are women.
Stop trying to innovate HERO
Stop Trying to Innovate. Try This Instead.
Companies tend to become less agile and innovative as they grow. This outcome is so common that it feels inevitable. Good news: It isn’t.
DMI learning HERO2
Three Principles for More Human, Solution-Focused, Fair, and Inclusive Design
Designers have a responsibility to design a world that all want to live in. Here are three principles that can help us navigate the complexities of design decision-making and truly achieve design success.
Speculative design cone of possibilities FINAL
Speculative Design and a Cone of Possibilities
Speculative design requires people to suspend their disbelief and allow their imaginations to wander. Here's one tool to ground it in reality.
Practice empathy 2 header 1
Empathic Design in Practice
What comes before and after you walk in your users' shoes? We distill empathic design into six principles for easy adoption.
2021 11 23 Blog Hero Image New Definition of Design B
The expanding definition of design
There’s a growing sense of urgency and renewed purpose in the design community.
Innovation theater design thinking
Stop Design Thinking From Becoming 'Innovation Theater'
Too many times design thinking projects fall victim to the trappings of innovation theater. Here's how not to let that happen.
CES Web Home Office
CES 2021: Home is where everything is
If your home is your castle, during the pandemic it’s also your office, classroom, coffee shop/restaurant/bar, gym, entertainment venue, spa, and, yeah, that place where you sleep.
CES Web Digital Health
CES 2021: Digital health explodes
Here’s a mind-blowing set of statistics for you: prior to 2020, only 24 percent of healthcare systems offered any form of virtual care.
CES Web Digital Health
CES 2021: Healthcare, technology & COVID-19
In early 2020, Abbott Laboratories recognized the need for COVID-19 testing and used their massive resources to ramp up production quickly.
Project Inform Marquee
Building an MVP app in just eight weeks
In the spring of 2020, as the COVID-19 pandemic forced us to work apart, Delve’s leadership launched an internal pitch competition.
Delve Inspiration Index Logo
Inspiration Index 11-17-20
Since Covid, "water cooler" chats at Delve's three offices are now largely happening on Microsoft Teams, where we're sharing what we're reading and listening to with each other. We're compiling some of the best nuggets into what we're calling an "Inspiration Index," that we'll share on a regular basis. We hope you discover something that will inspire - or at least intrigue - you.
Delve Inspiration Index Logo
Inspiration Index 10-13-20
Since Covid, "water cooler" chats at Delve's three offices are now largely happening on Microsoft Teams, where we're sharing what we're reading and listening to with each other. We're compiling some of the best nuggets into what we're calling an "Inspiration Index," that we'll share on a bi-weekly basis. We hope you discover something that will inspire - or at least intrigue - you.
Tickets On Sale R
Verhalen & Norvaisas to speak at IDSA's Women in Design
Ami Verhalen, Vice President of Design, and Stefanie Norvaisas, Vice President of Insights and Strategy will be presenting a workshop called "Decision Making and Bias: Your Role in the Design Process and How to Manage It" during the Industrial Design Society of America (IDSA) Women in Design Deep Dive. The virtual event will be held October 6-7.Here's a description of their workshop: "Decision making can be treacherous, particularly in design where selecting options can feel subjective, emotional, and risky. As women design leaders, we’ve been in the places where decisions are being made for over 20 years. We’ve realized that as tough as it was to get a seat at the table that’s not enough—as leaders we need to shepherd our teams to decisions they can feel good about. Born out of our experiences and frustration with the lack of process around decision making, we studied its mechanisms and learned how physical, cognitive, social, and cultural biases affect it. We developed a process that helped us find our voice and enable decisions that stick. In this presentation, we will share lessons we’ve learned as well as tools and methods that will help you effectively design the decision-making process. You will receive a copy of our workbook, “Designing Good Decisions,” to help you take the lessons from our presentation and apply them on the job."IDSA is committed to making this event affordable and accessible to everyone. The event has a "choose your rate" ticket that ranges from $25 to $100, so make sure to reserve your spot.
Delve Inspiration Index Logo
Inspiration Index 9-25-20
Since Covid, "water cooler" chats at Delve's three offices are now largely happening on Microsoft Teams, where we're sharing what we're reading and listening to with each other. We're compiling some of the best nuggets into what we're calling an "Inspiration Index," that we'll share on a bi-weekly basis. We hope you discover something that will inspire - or at least intrigue - you.
12 Article Amy Feedback
The gift that keeps on giving
I had a manager who gave me the book “Feedback is a Gift.” At the time, it didn’t feel like much of a gift – mostly because her method for feedback was, well, constant. But her heart was in the right place.
12 Article Megan Usability Studies 2jpg
Five tips for moderating remote usability studies
A lot of in-person research has been put on hold and will likely remain this way for the foreseeable future as we continue to navigate the pandemic. While some products and projects might still require in-person studies, remote studies can provide the necessary answers and insights for many. Thanks to a lot of great tools for remote collaboration and testing, product development and research sprints don’t have to stop.
Steeple INLINE DD STEEPLE Def
How STEEPLE Analysis Informs Design Strategy
STEEPLE analysis is a tool for scanning your external environment. It helps teams understand phenomena and imagine new opportunities.
Neil godding N Mb Z7 QM3 XWM unsplash
Reflections on Delve Talks, Part 2: Building a Culture of Innovation
For our Delve Talks podcast, Dave Franchino and I had the opportunity to interview a dozen people from various industries, all of whom share a common interest, desire and occupation that involves innovation, creativity and culture building. You can find the whole series here.
Neil godding N Mb Z7 QM3 XWM unsplash
Reflections on Delve Talks, Part 1: Building a Culture of Innovation
For our Delve Talks podcast, Dave Franchino and I had the opportunity to interview a dozen people from various industries, all of whom share a common interest, desire and occupation that involves innovation, creativity, and culture building. You can find the whole series here
12 Article Paul Barnes Hero
Critical perspectives on sustainable product design
The Industrial Designers Society of America (IDSA) held its first Deep Dive on sustainable product design. The ensuing conversations revealed a burning need for collaboration between not just designers, but everyone involved in the creation and use of products.
12 Article Dave GF
Reflecting on my privilege
As my beloved country seethes in turmoil over the horrible and unjust killing of George Floyd, I - like everyone I know - have struggled to make sense of a senseless situation, and formulate some sort of coherent comments.
Transformer fire
Bend, don’t break
(Any Day But) Tuesday… If it was Tuesday, you could guarantee there was no electricity. You couldn’t iron your clothes, watch TV or turn on the lights. You’d do anything to have a portable fan blast air on your face on a crushing summer afternoon, but you couldn’t.
12 Article Amy Hero
Homework with Amy Lee
While we're all working in our homes, we thought it would be fun to check in with our team members to see how they're doing and what their new offices and co-workers look like.
IMG 7322
Homework with Corin Frost
While we're all working in our homes, we thought it would be fun to check in with our team members to see how they're doing and what their new offices and co-workers look like.
800 Social Distancing AP
Should Covid change your research plans?
To say we’re living in turbulent times right now is an understatement. I won’t belabor repeating the news or all the facets of uncertainty. With that, I write this hoping all who read it are as safe and healthy as can be and that you are finding things to be grateful for even when that seems impossible.
HEADER Rere BLOG template 01
Our Favorite Remote Research Methods for Product Design
When in-person research needs to shift, try these remote research methods. All have yielded great insights for us at various stages of product design.
UW Handoff
Operation #BadgerShield
Since we posted a blog post talking about how the Open Source Face Shield project had started to supply the University of Wisconsin hospitals with this critical personal protection equipment (PPE), our team has had little time to breathe.
Delve Afterhours Decision For Web
Designing good decisions
This video was recorded in November 2019 during an After Hours presentation in our Madison office. Read Stefanie Norvaisas' article on decision making.
Panasonic1
CES never fails to entertain
The Consumer Electronics Show always starts the new year off with a bang. It packs roughly 170,000 extra people from around the world into Las Vegas for a seizure-inducing week of stimulation.
Unicorn techworker
Our unicorns are real
Apparently, unicorns just went extinct in Silicon Valley. That’s sad news for the small group of tech entrepreneurs who hope to cash in on the latest gold rush and build a company with a $1 billion-plus valuation.
VR remotesurgery3
CES 2020: Day two cool stuff
Our team spent the second day of CES at Tech West, home base for health, wellness, home, wearable and fitness technology. It's also the hub for Eureka Park, where the scrappy startups vie for attention of venture capitalists and potential partners.
IS Team
From the eyes of an intern
Two separate semesters, two office locations, and two roles later, my experiences at Delve could not have been more diverse or outstanding.
12 Article Amy Lee 2019 Year in Review
Service design hits and misses
As I started to think about writing this blog, I realized that it might come off more as an Andy Rooney rant than “Oprah’s favorite things” this year. It feels like there have been more misses than hits.
12 Article Tayler Improv3
The importance of an improvisation mindset, part 2
This article is part two of a series about the advantages of an improvisation (improv) mindset on workplace teams. Read part one here.
12 article Tayler improv2
The importance of an improvisation mindset
This article is part one of a two-part series about the advantages of an improvisation mindset on workplace teams.
01 Hero
Five Megatrends Driving the Future of Medical Devices
Our free, on-demand webinar explains why innovation is so critical in healthcare, and introduces our Framework for Strategic Innovation: Health + Wellness.
12 Article Dave Juul
When good design goes bad
As a graduate from Stanford, I participate in a fairly active “design” email list originating from the various design programs. The email list allows fellow Stanford alum to post questions or raise topics related to the broader field of innovation and is invariably a fascinating source of trends and introspection.
06 Article Kent Failuremodeschart @2X
Everyone Fails
I recently hosted a discussion on a topic I’ve spent a lot of time thinking about. Failure. Specifically, the role of failure in innovation.
12 Article Verhalen Tunnel Vision
10 steps to help combat design tunnel vision
Have you ever been given a physical tool to help you complete a task when what you really needed was information or support?
Kelly sikkema qa F Ks I Mv01 Y unsplash
MIND map to project success
Planning research activities for design and innovation projects can be overwhelming at times, especially when entering a new market or segment.
12-Articles-Franchino-Dogs_Stef_Zoey_Pic2
My business is going to the dogs…
For a change of pace, I thought I’d peel back the covers on the internal workings of our company and share just a bit of our cultural considerations here in Madison. If you’ve worked with or for us you know we pride ourselves on trying to create a comfortable, fun, engaging but unique culture.
06 Article Eva Sf Move Front
Hearts in San Francisco
We moved into our new office on 11th Street in May 2018 and although the “new car smell” may have faded, we are still enamored and eager to share it with visitors and clients. The studio has grown with the addition of Ryan Braunstein, Shiz Kobara, and Tyler Toy, a very talented triad who have infused the team with their energy and enthusiasm.
12 Articles Sxsw Madison
SXSW Day Two: Place and community building in a hyper-connected global economy
Today at SXSW we dug into the concept of place. Below is a quick look into what we saw, heard and thought.
12 Article Stef Himss Or Immersion
Observations from HIMSS 2019
If you want to develop empathy for anyone in the healthcare business, all you have to do is walk the floor at the Healthcare Information and Management Systems Society (HIMSS) Conference.
Reducing med HEADER jama main
Reducing Medical Device Risk with Usability Testing: The Why, the How, and the Who
Medical devices are commonly recalled due to usability issues that can be prevented with proper usability testing during the development lifecycle.
06 Article Kallsen Failuremodes H1 @2X
The power of failure
A very common mantra in product development and specifically Design Thinking is to “fail early and often.”
12 Article Braunstien Indecentces @2X
What's “indecent” at CES?
Let’s suppose, hypothetically speaking of course, that a product exhibited at this year's Consumer Electronics Show (CES) could be used to cause severe bodily harm with a weapon to another human.
12 Article Stairchair Staszak @2X
Research realized: Urgency understood
I am fortunate to be working with a great client in the medical equipment industry within a very meaningful product category.
12 Article Verhalen Humancentered @2X
The business of empathy: Designing like your customers are human
If you are innovating by practicing customer-centered design, it may be the reason you aren’t getting the results you need.
06 Article Hammond Service @2X
[Design] community service
As we find ourselves in the middle of the holiday season, we join with our friends and family in celebrating what we have and share the joy with others by giving.
HEADER Mega Trends2 768x294
Five Global Megatrends Reshaping Product Design
Doing user research now won't help you design for 2028. Trend analysis will. Design strategists turn to it to predict consumers' future behavior.
06 Article Erik Plane H1
Small solutions but bigger problems
I’m one of those designers who is always searching for the latest technology or process to help trigger new ideas or new ways of doing things.
06 Article Kopenski Pharma Packaging
More specific drug labels could simplify reimbursement
Most people think that the high cost of pharmaceuticals is largely driven by R&D costs.
06 Article Amy Health Service Design Shoes A
Healthcare service design: Five failure modes to avoid
When it comes to designing patient services for health care, we have the best intentions.
06 Article Dave Boston A
Beantown here we come!
So – first a quick humorous story. I had dinner a while ago with my parents and they were asking about what’s new at work. I shared, with some excitement, that we’d decided to open an office in Boston.
Pizza HEADER pizza
How Might We Improve Pizza Delivery? With Creative Matrix
Creative Matrix is a brainstorming method that helps structure the necessary "in-between" work between research and ideation. We demonstrated the technique.
06 Article Dave Fdm Bike B
Expectations vs. Reality
I am both inspired and annoyed by the innovation stories that regularly come out of Silicon Valley.
Cocreation HEADER2 01
The Why, How, and When of Co-Creation During the Product Development Process
Co-creation in the design world might take several forms, but most often it's in the form of a moderated co-workshop that brings together designers, users, and client stakeholders.
06 Article Eva Sf Move H1
Our SF design office is moving! What a long, strange trip it’s been
Being a professional who has managed complex projects while simultaneously raising a family and attending graduate school, I felt I was more than prepared for my latest project – finding a new home for our San Francisco team.
06 Article Dave Stef Tribes H1
Confessions of a (former) tribal warrior
I have a confession to make. My co-worker Stefanie used to drive me nuts.
06 Article Michael Dome H1
I say “Dome of Awesome” and you say…
When I’ve said “dome of awesome” to people, they generally respond with something like, “What is it? I want it. I want to be in the dome of awesome!”
06 Article Norvaisas Empathy Design
What does equity design mean?
Our world is in flux. We are all aware of this. As designers, it’s helpful to step back and consider our role in shaping our rapidly emerging future.
06 Article Alex Lincoln H1
Making makerspaces that work
This past summer, Design Concepts had the pleasure of working with Lincoln Elementary School on improving their makerspace and program.
06 Article Tyler Miad H1
Design of the dead
As a design team, we are constantly in search of ways to stay involved with the design community and shine light on upcoming talent
06 Article Amrish No Threat H1
Designing systems instead of assigning blame
In the immediate aftermath of any newsworthy accident, we often hear the words "human error" or "user error".
06 Article Amy Three Ideas H1
Building the perfect team with psychological safety
Psychological safety can be the difference between innovative and just OK. Here are three easy ways to build psychological safety at your organization.
06 Article Joan Whiteboard H1
What's in a whiteboard? More than you might think
There are very few things I miss about our former home at Buttonwood Drive in Madison ... except for the employees-only bathroom.
06 Article Marlisa Kopenski Orion B H1
Challenging the status quo of project management
The constellation Orion contains two of the universe’s brightest stars.
06 Article Jason Our Shop H1
Our New Shop
The construction dust is finally starting to settle.
06 Article Jesse Were The H1
Were the Wright Brothers wrong?
Many of our clients, from startups to multi-national medical device manufacturers, pursue patents on the products and services we help them design.
06 Article Stef Norvaisas A H1
User Experience Research at LinkedIn
Julie Norvaisas, who is my sister (learn more about sisters in research in this blog), co-founder of Design Strategy and Research at Design Concepts, and now Director of User Experience Research (UER) at LinkedIn, joined us recently to share her perspective on how she approaches user experience research at LinkedIn.
06 Article Casey Barbarino Dodgeball H1
Of design and dodgeball
What can you learn from dodgeball, you ask?
06 Article Eva Startup Week H1
Startup Week: Developing an MVP with a capital “P”
As I was hurtling back to San Francisco across the Rockies, the backbone of our country, after spending a couple days at the Colorado Springs Startup Week, I was struck by the changes in my profession.
12 Article Amy Lee Yoga H1
Design research lessons from the yoga mat
I’ve been spending a lot of the time on the mat lately – the yoga mat that is – and have been finding some valuable parallels between what my yoga teachers guide me to do and how to approach a good design research practice.
12  Article  Ritzenthaler  Change Management
Change is hard, especially when someone moves your cheese
Operation Butter, our code-name for building and moving to our new offices in downtown Madison, began with an announcement from our owners about a year and a half ago.
12 Article Lee Podcast Wizard H1
Podcast Wizard
People who know me well know that I am bit of a podcast junkie.
12 Article Franchino Big Move H1
Big ideas. Big move.
It sounds like a cliché, but a reality of our business is that our people are our most valuable asset.
12 Article Marlisa Bilingual C H1
You say sketch, I say scenario ...
When I began the first year of my MBA program at a well-known business school, a Facebook was still a real book, printed on paper.
12 Article Darley Blog 11Thfloor H1
Take your seat!
Many friends of Design Concepts have probably already heard that we are moving our Madison office from the suburban office park that has been our home for the last 15 years to a new building in the heart of a redeveloping corridor downtown.
12 Article Verhalen So What H1
The power of “So what?”
I remember the first time my business partner, design strategist Stefanie Norvaisas, was critiquing a meeting presentation and challenged the presenter with “So what?” on an important slide.
06 News Building Update May H1
We're packing the boxes ...
It wasn't too long ago that the Lyric building was some columns and elevator shafts.
12 Article Lee Sxsw
How to give Design a seat at the Lean Startup table
My colleague Roshelle Ritzenthaler and I recently presented at South by Southwest on “How to Give Design a Seat at the Lean Startup Table.” There was a line around the corner for our talk, which tells me this is a topic on a lot of designers' minds.
12  Article  Norvaisas  Decision Making
Making decisions at SXSW
Stefanie Norvaisas and I recently returned from an amazing trip to South by Southwest (SXSW) in Austin, where we had the opportunity to host a workshop on Designing Decisions.
12 Article Norvaisas Sx Sw Biden
SXSW: Collaboration, hope, urgency and cultural change
It can feel like the world is changing at lightning speed and at the same time it can feel like nothing has changed.
12 Article Verhalen Healthcare Design V2 Empathy
Designing for healthcare part 4: Empathy is the diagnosis
You can probably point to a medical device or healthcare service that left you feeling dissatisfied or, even worse, disrespected.
12 Article Verhalen Healthcare Design Simplicity
Designing for healthcare part 3: The complexity of simplicity
You can probably point to a medical device or healthcare service that left you feeling dissatisfied or, even worse, disrespected.
12 Article Verhalen Healthcare Design V2 Seamless Map
Designing for healthcare part 2: Mapping the way to seamless integration
You can probably point to a medical device or healthcare service that left you feeling dissatisfied or, even worse, disrespected.
HEADER disability2
How Design for Accessibility Drives Innovation for All
Accessible, also called assistive, designs that consider the needs of the disabled are often adopted more widely as others find new uses for them.
12 Article Darley Viability H1
The Viability Crevasse
Have you noticed how many crowdsourcing hits fail to bridge the chasm between viral video and sellable product?
12 Article Verhalen Healthcare Design North Star
Designing for healthcare part 1: Finding your vision
The design of products and services for the most human of needs, healthcare, has a history of being less than humane.
12 Article Kent Staying Power H1
Staying power ...
We undoubtedly live in a time where change is constant.
12 Article Marlissa Trip Hero H1
Leading when you are lost
I recently returned to Design Concepts after a deeply meaningful six-month world trip with my husband and elementary school-aged daughters.
12 Article Aacc H1
Have you hugged your laboratory professional today?
After attending the 68th American Association for Clinical Chemistry (AACC) Annual Scientific Meeting & Clinical Lab Expo in Philadelphia last week, I’ve come to a realization – laboratory professionals deserve more love.
12-Article-Amrish-CustomerService-H1
12 ideas to make calling customer service less hellish
Two weeks ago, I had to do something that I don't really enjoy. No, not a visit to the dentist or cleaning the basement. I had to call customer service.
12  Article  Norvaisas  Decision Making V B
Tips for making tough design decisions
No matter what your title is, a significant part of your job is making decisions and justifying them to others.
12  Article  Ritzenthaler  Change Management
Navigating the new
Late last year, our leadership team at Design Concepts announced the long-in-the-making decision to relocate our Madison workplace from our current suburban office park to the rapidly developing East Washington corridor of downtown Madison.
12-Article-Sarbacker-CaptainContrarian
Captain Contrarian: Innovation by competitive attack
Crafting a product, department or corporate strategy never happens in a bubble. It’s an ever-moving target because of trends in the marketplace, shifts in consumer behavior, and competitive actions.
12-Article-Lee-Essential-Elements-H1
Three essential ingredients for tidying up insights
Thanks to author Marie Kondo, many are on a “life-changing” mission to tidy up our homes and lives.
12-Article-Kopenski-Sweater-H1
Uncertainty changes expectations
Earlier this year, I was on an amazing project that took me to both India and China to visit hospitals and clinics of all sizes and types.
12-Article-Norvaisas-TypeOfInnovator-H1
What type of innovator are you?
Innovation is tricky business, so is working in teams.
12-Articles-Sars Startup-H1
Empathy is key to new product success
I love the energy in the new product development space.
12-Article-Verhalen-Blindspots-H1
Connect with success by knowing your blind spots
Designing and delivering connected products and the transition to the Internet of Things (IoT) is today’s product development frontier.
12-Article-Kopenski-PostIts
Uncertainty makes us sweaty…
I was lucky enough to be selected to participate in the inaugural VergeNYC conference hosted by Parsons School of Design where the theme was “Action in the Face of Uncertainty.”
12-Article-Neeno-Names-H1
What's in a name?
“A rose by any other name would smell as sweet.”
12-Article-Hunter-Platform-H1
Can't we all just get along?
Picture this ... You arrive at a business meeting, introduce yourself, sit down, pull out your pen to take some notes, and all of a sudden multiple people in the room start to mock you and make fun of your pen.
12-Article-Kantarski-Relationships-H1
Something you can't Tweet in 140 words ... personal connection
There’s a strategic initiative going on at Design Concepts: “Thought Leaders.” Write something. Post something. Tweet something. I’m not much for 144 character blurbs: #whydofolksavoidpersonalinteraction
12-Article-Nett Super Bowl-H1
Super Bowl 2015 ads reflect our conflicted era
Last year, I wrote a blog post about my impressions of the collective body of Super Bowl ads and what it might tell us about consumer trends.
12-Article-Lee Gaming-H1
How many people does it take to turn on a light bulb?
My job takes me on the road a lot. That means I get to see a lot of cool places and meet tons of people but it also means that I have a lot of airport and airplane downtime.
12-Article Neeno Joan-Dish-Article-H1
Dishing it out
I grew up in the 1970s when family dinner was all about conveniences like microwaves, canned food, frozen entrees and instant mashed potatoes. Taste … not so much.
12-Article-Kopenski Girls-H1
What eight little girls re-taught me about design thinking
My six-year-old daughter wants to be a fashion designer when she grows up. Given the way she can rock a Sophia the First t-shirt and disco ball silver leggings, she may have an actual shot.
12-Article Darley-Jesse Senate-Article 1186x667
Aging in Place
“Was it you?!?” Al points at the fake political sign stuck in his garden celebrating his 89th birthday. He can’t decide if he’s annoyed or amused. Al hates birthdays and that’s too bad because he’s had a ton of them.
12-Article Gennrich Dave-Introversion Brainstorming-Hero-1186x667
Developing an introvert’s superpower
Do you know someone who can absorb a vast amount of complex information about a problem and combine it into a cohesive, elegant solution?
12-Article Lee Amy-Procrastination-Hero-1186x667
Active procrastination and passive thinking
I’m not going to beat around the bush — I’ve known I was on the docket for months now and assumed that some flash of genius worthy of a blog would present itself. But life got busy going into the field for a project, attending a destination wedding in California, and starting my MBA. So instead of a nice story that reads like your favorite episode of This American Life, here’s a few thoughts on “things I’ve noticed” over the last couple months. (And if you are a TAL fan imagine Ira Glass is reading this and it will totally redeem itself!)
12-Article Verhalen-Diagnostics Experience-Hero 1-2372x1334
Experience design and healthcare: Wicked problem and inspiring challenge
Medical diagnostics is where the often unwieldy, slow-moving beast of healthcare collides with mind-blowing, quickly changing advances in technology. It is the behind-the-scenes intersection where healthcare workers interact with equipment, day in and day out, in hospitals, clinics, laboratories and universities. This is where fast and accurate results may mean the difference between someone getting the correct diagnosis and treatment in time and, well, not.
12-Article Franchino Wowhunting-Hero 1-1186x667
Wowhunting
A couple of weeks back I had one of those great experiences that makes this job absolutely unbeatable. We had the chance to visit a client who is wrapping up final testing on the prototype of a product on which we collaborated. Unfortunately, confidentiality still reigns on this project so I need to keep the exact client and project under wraps. But it looks like they’re pretty close to springing it on the market – and we’re pretty sure it’s going make a huge impact. It doesn’t just look and work great — it completely rethinks the industry. In short, it’s a wow.