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How Might We Improve Pizza Delivery? With Creative Matrix

Creative Matrix is a brainstorming method that helps structure the necessary "in-between" work between research and ideation. We demonstrated the technique.

12 Article Lee Books2020
Must-reads for innovation
Being home more in 2020 meant a little more down time, including more time for books and audio books.
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How STEEPLE Analysis Informs Design Strategy
STEEPLE analysis is a tool for scanning your external environment. It helps teams understand phenomena and imagine new opportunities.
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Reflections on Delve Talks, Part 2: Building a Culture of Innovation
For our Delve Talks podcast, Dave Franchino and I had the opportunity to interview a dozen people from various industries, all of whom share a common interest, desire and occupation that involves innovation, creativity and culture building. You can find the whole series here.
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The business of empathy: Designing like your customers are human
If you are innovating by practicing customer-centered design, it may be the reason you aren’t getting the results you need.
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The Why, How, and When of Co-Creation During the Product Development Process
Co-creation in the design world might take several forms, but most often it's in the form of a moderated co-workshop that brings together designers, users, and client stakeholders.
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How to give Design a seat at the Lean Startup table
My colleague Roshelle Ritzenthaler and I recently presented at South by Southwest on “How to Give Design a Seat at the Lean Startup Table.” There was a line around the corner for our talk, which tells me this is a topic on a lot of designers' minds.