2024 Mega Megatrends HERO

The Mega Megatrends Post: Your Guide to the Ten Consumer Megatrends Reshaping Product Design

How will you decide today what to design for 2030? Strategists look to megatrends to predict consumer behavior and futureproof strategy.

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Speculative Design and a Cone of Possibilities
Speculative design requires people to suspend their disbelief and allow their imaginations to wander. Here's one tool to ground it in reality.
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Empathic Design in Practice
What comes before and after you walk in your users' shoes? We distill empathic design into six principles for easy adoption.
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2021's Top 10 Innovation and Product Design Posts
In 2021 you devoured blogs about looking at old problems in new ways, unlocking your professional potential, and creating products that change the world for the better.
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How to Stop Your Innovation From Inspiring a 'Black Mirror' Episode
Warning: I’m going to criticize and question something beloved by millions of people—stationary exercise bikes.
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How to Write 'How Might We' Questions for Product Strategy
Translating research into actions is often more art than science. We have found “how might we” questions to be useful tools. Here's how to write one.
Backcasting
How ‘Forecasting and Backcasting’ Enable Disruptive Innovation
Forecasting and backcasting provide a framework for disruptive innovation by establishing a solid structure to support big, strategic thinking.