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The Sociocultural Megatrends Transforming Healthcare

We've examined key sociocultural megatrends through a lens of medical and wellness consumer experience to single out four profound shifts in the field.

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Use ‘Jobs, Outcomes, and Constraints’ To Exploit the Pause Between Research and Ideation
The 'Jobs, Outcomes, and Constraints' method lets you move into ideation knowing that you're working from something more than a hunch.
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How ‘Forecasting and Backcasting’ Enable Disruptive Innovation
Forecasting and backcasting provide a framework for disruptive innovation by establishing a solid structure to support big, strategic thinking.
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Five Megatrends Driving the Future of Medical Devices
Our free, on-demand webinar explains why innovation is so critical in healthcare, and introduces our Framework for Strategic Innovation: Health + Wellness.
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SXSW Day Three: New reality
We may need an innovacation after this! But no chance... the talks and exhibits are still going strong.
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The business of empathy: Designing like your customers are human
If you are innovating by practicing customer-centered design, it may be the reason you aren’t getting the results you need.
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Healthcare service design: Five failure modes to avoid
When it comes to designing patient services for health care, we have the best intentions.