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The Sociocultural Megatrends Transforming Healthcare

We've examined key sociocultural megatrends through a lens of medical and wellness consumer experience to single out four profound shifts in the field.

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How ‘Forecasting and Backcasting’ Enable Disruptive Innovation
Forecasting and backcasting provide a framework for disruptive innovation by establishing a solid structure to support big, strategic thinking.
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Five Megatrends Driving the Future of Medical Devices
Our free, on-demand webinar explains why innovation is so critical in healthcare, and introduces our Framework for Strategic Innovation: Health + Wellness.
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SXSW Day Three: New reality
We may need an innovacation after this! But no chance... the talks and exhibits are still going strong.
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The business of empathy: Designing like your customers are human
If you are innovating by practicing customer-centered design, it may be the reason you aren’t getting the results you need.
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Healthcare service design: Five failure modes to avoid
When it comes to designing patient services for health care, we have the best intentions.
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The Why, How, and When of Co-Creation During the Product Development Process
Co-creation in the design world might take several forms, but most often it's in the form of a moderated co-workshop that brings together designers, users, and client stakeholders.