Delve is a new product development consultancy that takes concepts to production through user research, strategy, design, and engineering expertise.
It involves expertly balancing competing tensions—the highest performance and most features, the lowest cost and shortest time to market, and the ease with which the product can be produced in both quantity and quality.
If performance is paramount, the product may become too expensive. If costs are cut, quality may suffer.
Navigating these trade-offs demands expertise from a variety of disciplines.
Over 55+ years of innovation work, we've designed an end-to-end process to consistently deliver strategies, products, and experiences that engender brand loyalty and love.
Delve product development services guide you through the complexities of innovation, powered by a team of multidisciplinary, multidimensional experts.
Learn more about our capabilities:
Areas of Expertise
Over 55 years we've developed thousands of medical products, including surgical instruments, drug delivery devices, home health and rehabilitation devices, and complex medical diagnostic systems.
They are safe, effective, innovative, and successful in the marketplace. They're used by everyone from healthcare professionals to patients to lay caregivers.
We've developed a wide range of products in the IoT category, from wearables to home automation devices to medical tools to connected appliances.
Our complete systems integration expertise enables us to partner with clients to develop connected solutions that are optimized for user experience and ready to bring to market.
Rugged and portable products present deliciously complex development challenges that require tight integration of all our disciplines.
We have a long track record of developing reliable rugged products—or products meant to withstand harsh environments and abusive handling.
Our multidisciplinary product development teams work with clients from many sectors to create breakthrough products.
New Product Development Consulting
New product development consulting is becoming increasingly important for companies who want to remain competitive in the fast-paced, ever-changing business landscape. It involves thorough research, planning, and execution. By working with product development consultants, companies are able to access valuable expertise and resources in order to navigate the complexities of bringing new products to market. Consultants provide a fresh perspective on existing ideas and strategies and offer innovative solutions that align with specific business goals. Product development includes various stages:
- Conducting market research to identify potential opportunities and consumer needs
- Developing prototypes or proofs of concept
- Refining design specifications based on feedback from stakeholders
- Testing and validating functionality
- Obtaining necessary certifications or regulatory approvals
- Managing supply chain logistics for sourcing materials or components
- Overseeing manufacturing processes
- Developing marketing strategies and promotional efforts to create awareness about the new product
- Monitoring sales performance and customer satisfaction post-launch
Companies may choose to work with product development consultants at different stages of this process, depending on their specific needs. Some firms may hire external support during the early stages of ideation and concept generation to explore cutting-edge solutions or tap into unserved markets. Others may engage consultants later in the process to identify bottlenecks or inefficiencies in their production line, optimize costs, or address compliance issues related to safety regulations or industry standards.
One critical area where product development support plays a crucial role is helping companies effectively manage risk throughout the lifecycle of a new product launch. This includes identifying risks associated with introducing a new offering into the market as well as implementing measures to mitigate these risks wherever possible. For example, consultants have the ability to help clients conduct comprehensive due diligence around intellectual property rights (IPR) protection on patents, trademarks, copyrights, or other proprietary assets associated with their products. They can also guide firms through obtaining regulatory approvals or certification for safety and quality standards, which can be complex and time-consuming.
Another vital aspect where consultants add value is providing guidance on product development and design strategies that maximize commercial success. This includes helping clients:
- Identify target market segments
- Develop compelling value propositions
- Create effective branding, packaging, and communication materials
All of the above components contribute to positioning the new product favorably in the eyes of potential customers. By leveraging data-driven insights from market research and customer feedback, consultants are able to help companies make informed decisions about pricing structures, promotional offers, distribution channels, or partnerships that enable them to quickly and efficiently capture market share.
In conclusion, new product development consulting services have become essential for businesses in today's competitive landscape. By partnering with experienced professionals, organizations are able to access specialized expertise and develop innovative products that resonate with their target audiences while navigating potential risks effectively. Whether companies engage external support at specific stages of the process or throughout the entire journey from ideation to launch, working with product development consultants is a good idea for ensuring long-term growth and success.
New Product Development Process
The new product development process is an essential aspect of any business. It involves a systematic approach to creating and introducing new products to the market. This method increases a company's chances of success by considering factors such as customer needs, competitive advantage, and market potential.
The importance of product development process steps in the new product development process cannot and should not be overlooked. These steps provide a blueprint for companies to follow, ensuring their efforts align with market demands and strategic objectives. The stages typically include the following:
- Idea generation
- Opportunity identification
- Concept development
- Feasibility analysis
- Product design
- Manufacturing ramp-up
- Marketing launch and post-launch review
Integrating AI into the new product development process has opened up numerous opportunities for businesses to revolutionize their approach towards innovation. Using advanced algorithms and machine learning techniques in various stages like idea generation or concept development allows organizations to accelerate their time-to-market while significantly reducing costs.
The AI product development process involves utilizing artificial intelligence tools to analyze existing data sets and derive insights about customer preferences or market trends that can potentially lead to breakthrough ideas. When looking at new product development stages from a broader perspective, one has the ability to divide them into several crucial phases:
- Ideation and concept screening
- Business case analysis and project planning
- Prototype and engineering
- Testing and validation
- Production planning and ramp-up
- Commercialization and launch
Each stage plays a crucial role in ensuring the final product meets customer expectations while adhering to quality standards set forth by regulatory bodies. A critical aspect of developing innovative products is having a proficient team dedicated to product development engineering. This specialized field combines multiple disciplines, such as mechanical engineering, electrical engineering, and software engineering with an industrial design foundation.
Product engineers work closely with various stakeholders throughout the entire new product development process to ensure that every technical requirement is met, from conceptualization to mass production. To streamline operations further and achieve greater efficiency within an organization's new product development efforts, many companies adopt a product development framework. This framework comprises standardized procedures, guidelines, and tools that provide a structured approach to the innovation process. Utilizing such a framework helps minimize risks associated with product launches and guarantees better use of resources by promoting streamlined decision-making processes.
The new product development process is essential for organizations wanting to remain competitive and innovative in today's rapidly evolving marketplace. By understanding and following the various product development process steps, businesses are able to enhance their chances of success while mitigating potential risks associated with launching new products. Moreover, incorporating AI technologies into the innovation pipeline can accelerate time-to-market and lead to breakthroughs. Lastly, having an efficient team focusing on product development engineering and implementing a well-defined product development framework is crucial in ensuring the entire process functions smoothly from ideation to commercialization.
New Product Development Services
Creating new and innovative products or improving existing ones is critical for business operations. This process, often known as new product development services, ensures that companies stay competitive within their respective markets while providing value to their customers. These services encompass various activities, including research, design, prototyping, manufacturing, and marketing. By leveraging the expertise of product development consulting firms, businesses are able to streamline their efforts and increase the likelihood of success in bringing novel solutions to the market.
One essential component in this process is the product development life cycle. This framework serves as a roadmap for navigating the various stages involved in transforming an idea into a tangible commodity. The cycle typically consists of several phases:
- Concept development
- Feasibility analysis
- Design and engineering
- Prototype development
- Quality assurance
- Production readiness evaluation
- Market launch
By understanding these steps and applying them appropriately within the context of new product development services, companies are able to avoid pitfalls while maximizing efficiency.
Given the complexity of creating new offerings and the potential risks of launching untested ideas into the market, many organizations choose to work with product development consulting firms. These specialized service providers possess extensive knowledge and experience in navigating the intricate landscape of innovation management.
In addition to offering guidance on best practices for each phase of the life cycle mentioned above, consultants are adept at identifying opportunities for improvement by analyzing current processes and recommending strategies for optimization. For example, a consultant might analyze current market trends, user preferences, and technological advancements to understand the pain points and preferences of potential customers.
As companies seek to differentiate themselves from competitors through continuous innovation and growth initiatives such as new product development services, partnering with product development consulting firms becomes increasingly important. These professional organizations have extensive capabilities across multiple disciplines necessary to develop successful products on behalf of their clients successfully. Many firms offer comprehensive expertise in areas such as industrial design, mechanical engineering, software programming, and material science research, among others. These areas are instrumental in creating cutting-edge solutions aligned with customer needs.
To ensure maximum effectiveness when engaging third-party agencies like new product development consulting firms, business leaders must establish clear communication channels and define expectations. This collaborative approach enables both parties to align objectives, bridge gaps in understanding, and make informed decisions based on expert insight. Whether managing a single project or forging long-term strategic partnerships, successful collaborations rely on trust, transparency, and commitment to shared goals.
In conclusion, new product development services drive growth and sustain competitiveness within the marketplace. By employing a structured approach like the product development life cycle and leveraging the expertise of specialized consulting firms, businesses are able to mitigate risks while also optimizing their opportunities for success. As companies continue to embrace innovation as a source of competitive advantage, partnering with experienced product development service providers will likely remain essential for the journey toward constant improvement.
Delve is an ideal partner for new product development. The company works with various industries to design, prototype, and launch new digital and physical products and get them in front of end-users. Delve navigates product innovation and leverages engineering proficiency, innovative design, strategic insights, and advanced research for more successful results.