Consumer Product Development

Delight your ever-evolving consumer
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Client logo wolf sub zero
Client logo audio technica
Client logo google
Client logo audio technica
Client logo peloton
Client logo trek
Client logo wilson
Client logo sc johnson
Client logo pg
Client logo kimberly clark
Client logo kohler
Client logo stanley black decker
Client logo fiskars
Client logo craftsman
Client logo wolf sub zero
Client logo audio technica
Client logo google
Client logo audio technica
Client logo peloton
Client logo trek
Client logo wilson
Client logo sc johnson
Client logo pg
Client logo kimberly clark
Client logo kohler
Client logo stanley black decker
Client logo fiskars
Client logo craftsman
Feasible desirable viable
More than 85% of consumer products fail

Human-centered, multidisciplinary consumer product design is the answer. We see two issues with consumer product development.

  1. The voice of the customer is pushed aside by other stakeholders. Or it isn’t a factor at all.
  2. The explosiveness of your original consumer insight is diluted as the concept moves from strategy to design to engineering.

With Delve, we find the balance between desirability, feasibility, and viability. And, our organization is structured to foster multidisciplinary collaboration at every step from idea conception to production.

Product engineer working
Build the right thing and build the thing right
Leverage hybrid user research methodologies, innovation tools, and our recommendations based on 55 years of experience to make bold decisions backed by data.
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Bring us your most stringent requirements
Our work in healthcare means we know how to apply rigorous safety standards and deliver solutions with zero tolerance for error.
City Landscape Next To Forest
Sustainability is no longer optional
Two-thirds of consumers say they are changing their consumption habits to reduce their environmental impact. Are you ready?
55+
Years
Trust our longevity
200+
Awards
Delight your users
1,500+
Patents
Secure your edge
10,000+
Projects
Rely on our experience

Consumer Product Development Expertise

Appliances Icon, Delve Consumer Product Design & Development
Appliances
Children's Products Icon, Delve Consumer Product Design & Development
Children's Products
Electronics Icon, Delve Consumer Product Design & Development
Electronics
Fast-Moving Consumer Goods Icon, Delve Consumer Product Design & Development
Fast-Moving Consumer Goods
Healthcare Icon, Delve Consumer Product Design & Development
Healthcare
Home & Garden Icon, Delve Consumer Product Design & Development
Home & Garden
Smart Devices Icon, Delve Consumer Product Design & Development
Smart Devices
Sports & Fitness Icon, Delve Consumer Product Design & Development
Sports & Fitness

Our Work

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Award
Winner
Black & Decker Cordless Mower with Muscle
Insights from design research led to engineering and design features for a new kind of cordless mower that lures gas loyalists and cuts down competition.
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Award
Winner
Rachio 3
The Gen 3 device is a step up in capabilities, ease of use, and quality of interactions while remaining true to the brand’s look and feel.
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Bruvelo App Connected Coffeemaker
Delve developed a simple, intuitive UI that cloaks Bruvelo’s complexity from the groggy, early-morning user.
06 Case Study Perlick Range Fridge H1 @2X
Perlick Collection
Perlick, a leading manufacturer of commercial and residential refrigeration, wanted to offer a complete in-home luxury kitchen appliance suite. They identified an opportunity to add a new column refrigerator/freezer product platform as part of their residential strategy.
06 Case Study Scout H1 @2X
Rideamals
Kid Trax makes a wide range of battery-powered ride-on vehicles for toddlers and children up to seven years old. They make super-cool play versions of farm and construction equipment, sports cars, police cars, motorcycles, trucks, dune buggies … you name it.But what about a ride-on animal?
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Award
Winner
Phlex The Swimmers’ Wearable
Phlex's founders envisioned a fitness tracker for swimmers, by swimmers. They knew firsthand that swimmers have different needs than runners and cyclists.

End-to-End Product Development

All the experts in one place means a more cohesive experience.

Meet The Expert

Ryan Chen, Executive Vice President of Innovation, Delve
Ryan Chen
Executive Vice President of Innovation

Formerly Lead Designer at Tupperware and Senior Designer at Philips Design, Ryan's designs have won prestigious international awards, including the iF Design Award, Red Dot, and Good Design. An expert in design strategy, design thinking and user research, he has worked globally and across industries, helping organizations, including Samsung, Sony, Rocket Internet, and the Singapore government find their innovation edge.

Our Recent Thinking

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Five Global Megatrends Reshaping Product Design
Doing user research now won't help you design for 2028. Trend analysis will. Design strategists turn to it to predict consumers' future behavior.
12 Article Verhalen Humancentered @2X
The business of empathy: Designing like your customers are human
If you are innovating by practicing customer-centered design, it may be the reason you aren’t getting the results you need.
2023 03 13 7 ways design products women HERO
7 Ways To Design Better Products for Women
How do you design better products for women? Our female researchers, designers & engineers compiled seven principles for individuals and companies to consider.
How can we help you delight your ever-evolving customer?