Insights & Product Strategy
Design Insights
What do my users think and why?
Innovation needs inspiration from many places. Traditional market research can fall short. We're skilled in many methods and adept at synthesizing all that data into an actionable foundation for design.
- Quantitative and qualitative research
- Validation research
- Journey and ecosystem mapping
- And beyond
Product Design Strategy Services
What's the future of my product, service, or business? How do I create it?
Strategy frames and defines innovation opportunities grounded in the realities of today and the possibilities of tomorrow.
- Design Strategy
- Business strategy
- Strategic foresight
- Technology strategy
What is design strategy and why do you need one?
Sometimes a breakthrough idea is the easy part of innovation. Navigating the organization and turning that idea into reality is often the hardest part. That's why you need design strategy.
— Stefanie Norvaisas
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Winner
Lamplight: TIKI Brand Fire Pit
People love sitting around an outdoor fire. In 2018, fire pits were rated as the most popular outdoor design feature by the American Society of Landscape Architects. But there are plenty of things people don’t like – the difficulty of starting a fire, smelling like smoke, and the mess.
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Widen: Adjacent Opportunity Exploration
Widen was interested in identifying opportunities that were feasible within 3-5 years based on the innovation ambition of its leadership team.
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Fiskars: Product Roadmap
Delve built a multi-year roadmap of platforms and correlating new product concepts that would have resonance with both consumers and retailers.
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Medication Adherence
When hepatitis C became curable in 2013, it felt like the battle had been won. The cure, however, had a challenge of its own.
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Winner
SafetyNet: Payment Security Insurance
"Delve helped deepen our knowledge about design thinking and prototyping the customer’s needs/preferences, which is paying high dividends in quickly building our customer base." Dan Kaiser, President, SafetyNet
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Spectrum: Global Batteries Division Innovation Strategy
Looking for an injection of energy for its new product development group, the Global Batteries Unit leadership asked Delve to lead the group in a “learn by doing” project.
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