Insights & Strategy

Inspiration and direction for design, innovation, and business.

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Design Insights
What do my users think and why?

Innovation needs inspiration from many places. Traditional market research can fall short. We're skilled in many methods and adept at synthesizing all that data into an actionable foundation for design.

  • Quantitative and qualitative research
  • Validation research
  • Journey and ecosystem mapping
  • And beyond
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Design Strategy
What's the future of my product, service, or business? How do I create it?

Strategy frames and defines innovation opportunities grounded in the realities of today and the possibilities of tomorrow.

  • Design Strategy
  • Business strategy
  • Strategic foresight
  • Technology strategy

Selected Case Studies

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Award
Winner
TIKI Brand Fire Pit
People love sitting around an outdoor fire. In 2018, fire pits were rated as the most popular outdoor design feature by the American Society of Landscape Architects. But there are plenty of things people don’t like – the difficulty of starting a fire, smelling like smoke, and the mess.
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