In Africa, more than 80 percent of households lack access to energy. The lack of light and power is a roadblock to economic and societal development, limiting the ability to work, study, and communicate digitally.

Perlick, a leading manufacturer of commercial and residential refrigeration, wanted to offer a complete in-home luxury kitchen appliance suite. They identified an opportunity to add a new column refrigerator/freezer product platform as part of their residential strategy.

Kid Trax makes super-cool play versions of farm and construction equipment, sports cars, police cars, motorcycles, trucks, dune buggies … you name it. But what about a ride-on animal?