Perlick, a leading manufacturer of commercial and residential refrigeration, wanted to offer a complete in-home luxury kitchen appliance suite. They identified an opportunity to add a new column refrigerator/freezer product platform as part of their residential strategy.
Building off Perlick’s 100 years of refrigeration expertise, Design Concepts helped them understand what luxury meant for their customers and identify opportunities to improve the refrigeration experience.
The project kicked off with research in food and cooking trends, retail audits, and interviews with kitchen designers to understand their process and needs. That research, combined with strategic brand direction from Perlick, led us to create four design drivers for the project: Be authentic, be innovative, be luxurious, and be bold. These design drivers represented the essential, underlying ideas we wanted the product to say to customers, what it looked like, and how it felt to interact with it.
We also identified key needs not addressed by the current high-end refrigeration market that we wanted to be sure a tackle: reducing food spoilage, creating a display-like setting for foods, and offering more user friendly and accessible controls.
To ensure we were making sound decisions as our concept developed, we created several full-size prototypes to test out our ideas about accessibility, drawer sizes, and the tip-out produce bin. We also tested different-colored bins, materials, and lighting colors to see what would help with visibility and showcase food the best.
Once we had developed several concepts, we shared them with kitchen designers and used their feedback to refine to a single direction. What we ended up with was the Perlick Collection, a column refrigeration / freezer platform that brings together commercial-grade performance, high-end style, and ultimate usability. The clean, minimal design can seamlessly integrate into any kitchen designer’s vision but gives the home owner a clear sense of luxury at every touch point.
The materials and color pallet were chosen for durability, aesthetics, and their ability to showcase the beauty of fresh foods and beverages. We created a style board, called “Black Tie”, as our inspiration. Black Tie conveyed luxury through its sexy, high-contrast palette, dark slate drawers on the bottom and bright stainless steel on the top. The color blocking has a stunning impact when opening the door and functionally showcases different foods and beverages.
The Perlick Collection Column Refrigerator received a 2018 GOOD DESIGN award.
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