BD Diagnostics: New Product Brand Strategy
Strategic, actionable branding guidelines bring BD Diagnostics into the future and provide a roadmap as they develop and acquire more products.
A New Product Brand Strategy
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Dexcom: G6 Continuous Glucose Monitoring System
While users of the previous Dexcom system greatly valued its enhanced ability to monitor their glucose levels, applying the subcutaneous Dexcom sensor to their bodies was an obvious pain point that was a barrier to wider adoption.
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Baebies: Rapid, Intuitive Newborn Screening
Intensive research and real-time prototyping led to an integrated digital-physical redesign that makes rapid screening technology more accessible.
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Penumbra: REAL™ Immersive System
The first virtual reality system that is purpose-built from the ground up for rehabilitation in a healthcare environment.
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Fiskars: Product Roadmap
Delve built a multi-year roadmap of platforms and correlating new product concepts that would have resonance with both consumers and retailers.
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