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BD Diagnostics

Strategic, actionable branding guidelines bring BD Diagnostics into the future and provide a roadmap as they develop and acquire more products.

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Dexcom in use cropped touch up
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Dexcom G6
While users of the Dexcom system greatly valued its enhanced ability to monitor their glucose levels, applying the subcutaneous Dexcom sensor to their bodies was an obvious pain point that was a barrier to wider adoption.
REAL 5
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REAL™ Immersive System
The first virtual reality system that is purpose-built from the ground up for rehabilitation in a healthcare environment.
Baebies 6
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Baebies Rapid, Intuitive Newborn Screening
Intensive research and real-time prototyping led to an integrated digital-physical redesign that makes rapid screening technology more accessible.
ETC Colorspotjr Light on Hero Right Side 169
ETC ColorSource Spot jr
Electronic Theatre Controls (ETC) is a leading manufacturer of lighting and rigging technology that’s used in some of the world’s most renown venues, like Carnegie Hall in New York and the Bolshoi Theater in Moscow.