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BD Diagnostics: New Product Brand Strategy

Strategic, actionable branding guidelines bring BD Diagnostics into the future and provide a roadmap as they develop and acquire more products.

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Penumbra: REAL™ Immersive System
The first virtual reality system that is purpose-built from the ground up for rehabilitation in a healthcare environment.
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Baebies: Rapid, Intuitive Newborn Screening
If you’re building a complex medtech device, this case study will show how early design decisions—from workflow to manufacturability—can make or break clinical adoption. Learn how Delve helped Baebies launch a diagnostic platform that’s now FDA-cleared and used in hospitals across the U.S.
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Fiskars: Product Roadmap
Delve built a multi-year roadmap of platforms and correlating new product concepts that would have resonance with both consumers and retailers.
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Otometrics: Otoscan
Laser scanning technology could create a 3D digital image of the complete ear. But to work, a headset placed around the patient’s ear during the scan had to be completely immobile.