Baebies 6 copy

Baebies Rapid, Intuitive Newborn Screening

Intensive research and real-time prototyping led to an integrated digital-physical redesign that makes rapid screening technology more accessible.

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TIKI Brand Fire Pit
People love sitting around an outdoor fire. In 2018, fire pits were rated as the most popular outdoor design feature by the American Society of Landscape Architects. But there are plenty of things people don’t like – the difficulty of starting a fire, smelling like smoke, and the mess.
12 Case Study Fiskars
Product Roadmap
Inspired by their heritage of solving everyday problems in the home, garden, and outdoors through superior performance and design, Fiskars saw an opportunity to tell a compelling story of innovation for garden and yard care tools that was grounded in user needs. They asked us to develop a roadmap of products informed by trends that would sustain category leadership now, soon, and later.
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Black & Decker Cordless Mower with Muscle
Insights from design research led to engineering and design features for a new kind of cordless mower that lures gas loyalists and cuts down competition.
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HelmetFit Football Helmet Inflation System
HelmetFit's award-winning, intuitive digital-physical user experience makes helmet inflation faster, easier, safer, and more precise.