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Erewhon Market

<p><em>Delve <a href="https://www.delve.com/news/delve-expands-services-with-digital-acquisition" target="_blank">acquired altr</a>, a digital design and innovation firm, in 2023. altr completed the work below before the acquisition. <a href="https://www.getaltrd.com/" target="_blank">Learn more about altr.</a></em></p>

altr case study editor note

<p>We can help you build seamless experiences with digital strategy and design.</p>

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<h2>Learn & Plan</h2>
<p>Erewhon is setting the new standard for premium, expertly curated, impossibly fresh food. So when this LA-based café and market needed a new application design for their customers, they came to Delve for a design that could further prove the unique, upper echelon nature of their iconic brand.</p>

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<h3>Key Project&nbsp;Methods & Deliverables</h3>
<ul></ul>
<ul><li>Product design</li><li>Visual design</li><li>Experience brief</li><li>User experience</li><li>Native app design</li><li>Competitive analysis</li><li>Figma style guide</li><li>UX design</li></ul>

<h2>Concept & Test</h2>
<p>Through rapid strategy development and visual design exploration, we collaborated with the team at Erewhon to create a premium look and feel for the app. From macro photography of food that speaks to Erewhon’s precision in food curation, to a dark, rich color palette that makes browsing almost luxurious, we focused on designing a unique brand experience that could only be Erewhon. For a second phase of work, we applied our years of eCommerce experience to the unique opportunity the Erewhon brand presents to design new shopping and ordering tools that will create the new standard for premium apps.</p>

UX Erewhon min

<h2>Design & Deliver</h2>
<p>The new Erewhon app celebrates its loyal customer base through a membership program that helps make shopping easy, rewarding, and personalized. We designed tools like shopping lists, pick-up ordering, and a customer ID scanner to make each in-store visit seamless, and offer members exclusive perks, points, and promotions that can be used both in-store and online.</p>
<p>Building from the new look and feel, we concepted and designed an eCommerce experience that highlights the unique and beloved energy in-store: simple, unobtrusive flows with subtle, premium interactions. With the new Erewhon app, we’re making shopping online easy and intuitive through a brand-proving display of grocery items on the site’s product wall, flexibility during product selection and customization, and new ways to engage customers throughout the cart and checkout process.</p>

<p><strong>Tap the left/right arrows below to explore the Erewhon app.</strong></p>
<p><strong></strong><br></p>

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Erewhon Beauty Slider 4 min

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<h4><strong>New look & feel for Erewhon’s digital presence</strong><br></h4>

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<p>The <a href="https://www.delve.com/work/erewhon-market-luxury-app-experience" target="_blank">Erewhon Market app</a>&nbsp;designed by Delve received a <a href="https://design.museaward.com/winner-info.php?id=21805" target="_blank" rel="noreferrer noopener">2024 Silver MUSE Design Award for product design in the lifestyle category</a>.</p>

<p><strong>Learn more about&nbsp;<a href="https://www.delve.com/digital" target="_blank">Delve Digital Product Design & Strategy Development</a>&nbsp;services.</strong></p>

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<p><strong>We created a premium look and feel for the Erewhon app. Then concepted and designed a guest and member experience that built upon the Erewhon in-store experience: simple, unobtrusive flows with subtle, luxe brand-proving interactions.</strong></p>

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Erewhon Market: Enhancing the Luxury Market App Experience

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We created a premium look and feel for the Erewhon app. Then concepted and designed a guest and member experience that built upon the Erewhon in-store experience: simple, unobtrusive flows with subtle, luxe brand-proving interactions.

We created a premium look and feel for the Erewhon app. Then concepted and designed a guest and member experience that built upon the Erewhon in-store…

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Erewhon Market: Enhancing the Luxury Market App Experience

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