Insights & Strategy

Working with us, you get access to insights from 10,000 projects, 800 clients, and 55+ years of innovation experience.
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Phlex The Swimmers’ Wearable
Phlex's founders envisioned a fitness tracker for swimmers, by swimmers. They knew firsthand that swimmers have different needs than runners and cyclists.
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Baebies Rapid, Intuitive Newborn Screening
Intensive research and real-time prototyping led to an integrated digital-physical redesign that makes rapid screening technology more accessible.
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TIKI Brand Fire Pit
People love sitting around an outdoor fire. In 2018, fire pits were rated as the most popular outdoor design feature by the American Society of Landscape Architects. But there are plenty of things people don’t like – the difficulty of starting a fire, smelling like smoke, and the mess.
12 Case Study Fiskars
Product Roadmap
Inspired by their heritage of solving everyday problems in the home, garden, and outdoors through superior performance and design, Fiskars saw an opportunity to tell a compelling story of innovation for garden and yard care tools that was grounded in user needs. They asked us to develop a roadmap of products informed by trends that would sustain category leadership now, soon, and later.
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Black & Decker Cordless Mower with Muscle
Insights from design research led to engineering and design features for a new kind of cordless mower that lures gas loyalists and cuts down competition.
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HelmetFit Football Helmet Inflation System
HelmetFit's award-winning, intuitive digital-physical user experience makes helmet inflation faster, easier, safer, and more precise.
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BK Ultrasound Sonic Window
Delve helped BK Ultrasound bundle its game-changing technology into a widely adopted, easy to use, award-winning medical device.
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Medication Adherence
When hepatitis C became curable in 2013, it felt like the battle had been won. The cure, however, had a challenge of its own.
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Master Lock Electronic Built-In Locker Lock
Delve identified the best technology fit for Master Lock to bridge the gap between physical and digital, and to claim the edge in this new-to-them category.
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Nielsen-Kellerman Rowers’ Rugged Megaphone
Delve’s engineers put the rigor into rugged for a superlative megaphone that stands up to rowers’ abuse.
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Fellowes Branded Air Purifiers
Delve created a line of air purifiers designed to showcase and strengthen Fellowes’s longstanding brand values.
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Onity Disruptive E-Lock Innovation
Delve’s research drove a technical solution that ended up disrupting the electronic locks market for the hospitality industry.
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FSC's PathOne™ Rapid, Portable Pathogen Testing
Delve developed a revolutionary analytical platform that shifts the paradigm of pathogen testing in diagnostics, food safety, and bioterror.
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Alcon Cataract Surgery Scalpel
Delve developed a new scalpel that skirts competitors’ overly broad patents and keeps costs low.
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Ventev Portable Battery Chargers
Delve developed a visual brand language to set Ventev’s mobile device chargers apart from its competitors.
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Freedom Scientific Low Vision Solutions
Ethnographic research uncovered many opportunities to improve everyday life for the visually impaired through Freedom’s family of video magnifiers.
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Biologic Drug
Delve has completed over a dozen major projects for one of the top biologic products in the world. Our work ranged from product design, service design, ethnographic research, channel investigation, and journey mapping.
Widen Case Study H1 Image
Adjacent Opportunity Exploration
Widen is a marketing technology (MarTech) company that designs, develops, and provides digital asset management (DAM) and product information management software and services.
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Perlick Collection
Perlick, a leading manufacturer of commercial and residential refrigeration, wanted to offer a complete in-home luxury kitchen appliance suite. They identified an opportunity to add a new column refrigerator/freezer product platform as part of their residential strategy.
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Payment Security Insurance
Despite an uptick in the economy in recent years, many people still live paycheck to paycheck.
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Global Batteries Division innovation strategy
As part of the Spectrum Brands Value Model, the Global Batteries Division has focused on cost reductions, cost improvements and global NPD Product Platforms to maintain a competitive advantage
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Revenue variables
Launching a brand new business unit is an exciting and daunting prospect for any organization.
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Lime
For many adults who haven’t ridden a bike for decades, getting back on the saddle isn’t “just like riding a bike.” It’s intimidating and more than a little embarrassing to wobble around the bike store parking lot. Shifting gears, hand brakes, aerodynamic seats and low handlebars aren’t exactly the easy joy many people remember from childhood.
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Utility Terrain Vehicle
An agricultural equipment manufacturer chose us to create a powerful new aesthetic for an existing product line of utility terrain vehicles (UTVs) to open up new business opportunities for their company.
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Baiardo Stringing Machine
Wilson Sporting Goods, a worldwide-leader in sports equipment, selected us to design a tennis racket stringing machine that would revolutionize the industry by paying unprecedented attention to the comfort and positioning of the user.
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Kite engine
The passion of entrepreneur Rob Creighton, the Windlift kite engine is designed to harness the wind and create power to pump water, compress air or charge batteries for individuals in rural areas of developing countries.