Insights & Strategy

Intensive research and real-time prototyping led to an integrated digital-physical redesign that makes rapid screening technology more accessible.

People love sitting around an outdoor fire. In 2018, fire pits were rated as the most popular outdoor design feature by the American Society of Landscape Architects. But there are plenty of things people don’t like – the difficulty of starting a fire, smelling like smoke, and the mess.

Inspired by their heritage of solving everyday problems in the home, garden, and outdoors through superior performance and design, Fiskars saw an opportunity to tell a compelling story of innovation for garden and yard care tools that was grounded in user needs. They asked us to develop a roadmap of products informed by trends that would sustain category leadership now, soon, and later.

HelmetFit's award-winning, intuitive digital-physical user experience makes helmet inflation faster, easier, safer, and more precise.

Delve helped BK Ultrasound bundle its game-changing technology into a widely adopted, easy to use, award-winning medical device.

When hepatitis C became curable in 2013, it felt like the battle had been won. The cure, however, had a challenge of its own.

Delve’s engineers put the rigor into rugged for a superlative megaphone that stands up to rowers’ abuse.

Delve created a line of air purifiers designed to showcase and strengthen Fellowes’s longstanding brand values.

Delve’s research drove a technical solution that ended up disrupting the electronic locks market for the hospitality industry.

Delve developed a new scalpel that skirts competitors’ overly broad patents and keeps costs low.

Delve developed a visual brand language to set Ventev’s mobile device chargers apart from its competitors.

Ethnographic research uncovered many opportunities to improve everyday life for the visually impaired through Freedom’s family of video magnifiers.

Widen is a marketing technology (MarTech) company that designs, develops, and provides digital asset management (DAM) and product information management software and services.

Perlick, a leading manufacturer of commercial and residential refrigeration, wanted to offer a complete in-home luxury kitchen appliance suite. They identified an opportunity to add a new column refrigerator/freezer product platform as part of their residential strategy.

Despite an uptick in the economy in recent years, many people still live paycheck to paycheck.

Launching a brand new business unit is an exciting and daunting prospect for any organization.

For many adults who haven’t ridden a bike for decades, getting back on the saddle isn’t “just like riding a bike.” It’s intimidating and more than a little embarrassing to wobble around the bike store parking lot. Shifting gears, hand brakes, aerodynamic seats and low handlebars aren’t exactly the easy joy many people remember from childhood.

An agricultural equipment manufacturer chose us to create a powerful new aesthetic for an existing product line of utility terrain vehicles (UTVs) to open up new business opportunities for their company.

The passion of entrepreneur Rob Creighton, the Windlift kite engine is designed to harness the wind and create power to pump water, compress air or charge batteries for individuals in rural areas of developing countries.