Inspired by their heritage of solving everyday problems in the home, garden, and outdoors through superior performance and design, Fiskars saw an opportunity to tell a compelling story of innovation for garden and yard care tools that was grounded in user needs. They asked us to develop a roadmap of products informed by trends that would sustain category leadership now, soon, and later.

The Gen 3 device is a step up in capabilities, ease of use, and quality of interactions while remaining true to the brand’s look and feel.

Insights from design research led to engineering and design features for a new kind of cordless mower that lures gas loyalists and cuts down competition.