If your brand helps consumers solve a problem or achieve a goal as only your brand can, you have a product experience that will create a brand evangelist.

The most glaring difference between a smartphone and other UI-centric products is that a smartphone as a device doesn’t consider specific context of use. Here are some scenarios where smartphone patterns might not work.

Want your product to “look, feel, and act like an iPhone"? You can rely on some fundamental design principles that are universal to all mobile device experiences — many of which are informed by the ubiquity of smartphone and tablet devices.

We’ve identified technologies that will cause big and small shifts in the next few years and looked at how they are changing the practice of interaction design.

Moments of inspiration aren’t unusual at all; practically any product innovation you can name has benefited from several. And if they seem to happen out of the blue, it’s because that genius was primed.

We’re passionate advocates for user research and the critical role it plays in product design. But not all research is equal.