Design an Experience

Medical device companies can boost usability by adopting these consumer product development practices.

Want to deliver a better patient experience? Start by mapping the patient journey. Here's how to do it.

I just spent six months researching experiential brand language for a client. Here's what it is, how to create it, and examples of great EBLs from Apple, Airbnb, REI, and, as the title promises, Taylor Swift.

Soaring demand for wearables has created a market saturated with the things—prompting an 18.1 percent year-over-year growth worldwide, according to Gartner.

Designers and engineers share responsibility for design for manufacturing (DFM), or designing products for optimized manufacturing ease and cost.

Download the hood design and supporting documentation The Badger Shield team has not rested since Lennon Rodgers, Director of the Grainger Engineering Design Innovation Lab at the University of Wisconsin-Madison, requested help to make face shields for the UW Health System in mid-March. You can read about our effort here.

The goal: To outfit every health care worker with PAPRs – an amazing piece of equipment used to filter air and inflate a bubble around the wearer’s head to reject any contaminants.

The Badger Shield has shown that a distributed supply chain can create massive quantities of effective and cost-effective personal protective equipment (PPE) in a short time. Can this model translate to the developing world if COVID-19 cases start to rise in African, SE Asian and Latin American urban centers?

When in-person research needs to shift, try these remote research methods. All have yielded great insights for us at various stages of product design.

With the growing demand for rugged design across sectors, product developers need help figuring out when to accommodate military specifications.

When it comes to designing patient services for healthcare, we may have the best intentions, but sometimes we get in our own way when it comes to creating good design.

Listening to, observing, and truly empathizing with healthcare professionals is necessary to deliver new solutions that are user-responsive and empowering.

Making the complex simple, or ‘simplexity,’ requires diligence in both iteration (build, test, learn) and designing the system and the details equally well.

Mapping user experiences and systems can help you create more delightful healthcare experiences.

The design of products and services for the most human of needs, healthcare, has a history of being less than humane.

Disney fosters a greater sense of fantasy by concealing the mechanisms of personalization.

Last weekend, we gathered as a multidisciplinary team and headed to Chicago to attend the second annual Service Experience Jam.

What's behind the lack of useful thumb-reach and hand-grip data for designers of handheld devices, and how can designers gather their own?

Medical diagnostics is where the often unwieldy, slow-moving beast of healthcare collides with mind-blowing, quickly changing advances in technology. It is the behind-the-scenes intersection where healthcare workers interact with equipment, day in and day out, in hospitals, clinics, laboratories and universities. This is where fast and accurate results may mean the difference between someone getting the correct diagnosis and treatment in time and, well, not.