Anthropomorphic feature

How Anthropomorphic Form Shapes Product Design

Humans are drawn to anthropomorphic form in product design. Here's how industrial and interaction designers can use this as a tool.

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Verhalen & Norvaisas to speak at IDSA's Women in Design
Ami Verhalen, Vice President of Design, and Stefanie Norvaisas, Vice President of Insights and Strategy will be presenting a workshop called "Decision Making and Bias: Your Role in the Design Process and How to Manage It" during the Industrial Design Society of America (IDSA) Women in Design Deep Dive. The virtual event will be held October 6-7.Here's a description of their workshop: "Decision making can be treacherous, particularly in design where selecting options can feel subjective, emotional, and risky. As women design leaders, we’ve been in the places where decisions are being made for over 20 years. We’ve realized that as tough as it was to get a seat at the table that’s not enough—as leaders we need to shepherd our teams to decisions they can feel good about. Born out of our experiences and frustration with the lack of process around decision making, we studied its mechanisms and learned how physical, cognitive, social, and cultural biases affect it. We developed a process that helped us find our voice and enable decisions that stick. In this presentation, we will share lessons we’ve learned as well as tools and methods that will help you effectively design the decision-making process. You will receive a copy of our workbook, “Designing Good Decisions,” to help you take the lessons from our presentation and apply them on the job."IDSA is committed to making this event affordable and accessible to everyone. The event has a "choose your rate" ticket that ranges from $25 to $100, so make sure to reserve your spot.
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How you can help design succeed
Over the years, there have been designers still young in their careers that have come to me looking for advice and ideas of what to do next. They’ve all told me their tales of woe about how design is just not respected or understood where they work. And this, of course, coincides with their (and design’s) struggle to find a solid footing within the organization.
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Cybertruck, schmeibertruck…
I, for one, am pretty excited that Elon Musk is bringing his 1980s sci-fi movie dreams to life.
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What Does 'Hierarchy of Needs' Mean To Product Designers?
How can product designers apply Maslow's theory of human motivation to their work? A design won't succeed if it doesn't meet users' most basic needs.
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Research realized: Urgency understood
I am fortunate to be working with a great client in the medical equipment industry within a very meaningful product category.
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Small solutions but bigger problems
I’m one of those designers who is always searching for the latest technology or process to help trigger new ideas or new ways of doing things.