2023 03 07 med device mri nest HERO

How to Design a Medical Device as Safe as an MRI and as Intuitive as a Nest

Medical device manufacturers need to design for a new kind of user. This has big implications not just for the devices they design but also for how they do business.

Let's build a breakthrough medical device.
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Biomimicry: What Would Nature Do?
What could biology possibly have to teach engineers and designers?
2024 02 06 Milk Mate User Research HERO revised
Using User Research to Validate Prototypes
Our work with MilkMate illustrates the critical importance of user research for businesses.
2024 11 21 7 tips and tricks qualitative research HERO
7 Qualitative User Research Tips and Tricks
Now that we’ve established the value of user research, let’s talk about how to do it right.
2024 11 21 Io T Superpower HERO
What’s Your IoT Product’s Superpower?
Remember the Coolest Cooler? The most popular Kickstarter product of all time when it launched in 2018, the connected cooler was a perfect example of what happens when a hardware startup underestimates development and manufacturing costs.
12 JUL Audi crop
Brands That Really Connect
Brands that push their products mostly via ad campaigns, websites, and packaging are missing an important opportunity: the point of connection.
Loops HERO
3 Steps To Transform Your Business Idea into a Prototype
One of the most frequent questions we hear from entrepreneurs is about the design cycle and how long it will take to develop an idea into a real product or product prototype.