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The Happy Marriage of Industrial Design and User Interface Design

More and more, people are conditioned to interact with their objects. Products developed according to a siloed industrial design process have little chance of fulfilling these new expectations.

Let's build something together.
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Biomimicry: What Would Nature Do?
What could biology possibly have to teach engineers and designers?
2024 02 06 Milk Mate User Research HERO revised
Using User Research to Validate Prototypes
Our work with MilkMate illustrates the critical importance of user research for businesses.
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7 Qualitative User Research Tips and Tricks
Now that we’ve established the value of user research, let’s talk about how to do it right.
2024 11 21 Io T Superpower HERO
What’s Your IoT Product’s Superpower?
Remember the Coolest Cooler? The most popular Kickstarter product of all time when it launched in 2018, the connected cooler was a perfect example of what happens when a hardware startup underestimates development and manufacturing costs.
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Brands That Really Connect
Brands that push their products mostly via ad campaigns, websites, and packaging are missing an important opportunity: the point of connection.
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3 Steps To Transform Your Business Idea into a Prototype
One of the most frequent questions we hear from entrepreneurs is about the design cycle and how long it will take to develop an idea into a real product or product prototype.