The Six Prototypes Every Startup Needs To Make

Smart startups spend on prototypes. Different levels offer different benefits along the process journey — here are six of the most important to make.

HERO product design best practices
Product Design Best Practices to Follow
What is product design? Do you really know what it means?
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Our Favorite Remote Research Methods for Product Design
When in-person research needs to shift, try these remote research methods. All have yielded great insights for us at various stages of product design.
Unicorn techworker
Our unicorns are real
Apparently, unicorns just went extinct in Silicon Valley. That’s sad news for the small group of tech entrepreneurs who hope to cash in on the latest gold rush and build a company with a $1 billion-plus valuation.
12 Article Dave Juul
When good design goes bad
As a graduate from Stanford, I participate in a fairly active “design” email list originating from the various design programs. The email list allows fellow Stanford alum to post questions or raise topics related to the broader field of innovation and is invariably a fascinating source of trends and introspection.
12 Article Verhalen Humancentered @2X
The business of empathy: Designing like your customers are human
If you are innovating by practicing customer-centered design, it may be the reason you aren’t getting the results you need.