What’s the point of doing user research? Why not just design a product based on your own point of view and your anecdotal understanding of people’s needs?

Research enables you to make good decisions throughout new product development, speeding up product development and creating a product that resonates with users. Here’s what research-driven NPD looks like.

Successful hardware innovators need confidence, foresight, and consideration to do something genuinely innovative.

At Delve, we don’t focus on design thinking for its own sake, but rather, on design thinking and doing. What does action-oriented design thinking look like?

As part of athenahealth’s efforts to showcase the advantages of its network-enabled healthcare IT service over stand-alone software, altr was brought in to work with the athena team to create a simple performance assessment and optimization tool.

There's no such thing as an average user.