12 Article Verhalen Vbl

Your brand deserves a language

How do we know the difference between a designer handbag and a knockoff?

Or identify which insurance company is advertising just by the chime of a jingle? What is it that makes an Apple product instantly recognizable?

Perception is a powerful cognitive and psychological job that’s constantly performed by our brains. We process massive amounts of incoming information from all of our senses, filter that information and select the most useful parts. Perception goes back to ancient times, when we learned what to like and what to fear based on sensory input. In today’s reality, our perception field is required to filter all of this information in a way beyond survival to fit our social realities.

Consider how uniquely the Cooper Mini, a pair of Beats headphones or the Burberry plaid pattern communicate their brands. It’s not just their marketing materials or logo emblem, it’s the choice of each curve, negative space, proportions and color palettes that artfully coalesce to reflect their brand essence.

So what is it that designers do to make products ‘speak’ their brand? It’s something called a Visual Brand Language (VBL). A VBL is a tool created by designers to establish, at minimum, a consistent aesthetic, form or appearance across products—physical or digital or both. A VBL can even extend into interactions, establishing the feel of things like physical buttons and digital clicks.

Download the complete VBL white paper here.

HERO product design best practices
Product Design Best Practices to Follow
What is product design? Do you really know what it means?
Face shields social impact design web
How to design for positive, humanity-scale impact
A simple open-sourced design had a massive social impact—40 million face shields were produced for front-line workers fast and without expensive tooling investments.
06-Work-Case Study-Diversey ProSpeed-S1-667x667
The role of human factors in product design
A primer on what, how and when the discipline of human factors is used in the design and development of products.
15 Leadership Bio Mackey Eric
Meet our new Director of Industrial Design
Eric Mackey, Delve's new Director of Industrial Design, isn't one to design within the lines.
Anthropomorphic feature
How Anthropomorphic Form Shapes Product Design
Humans are drawn to anthropomorphic form in product design. Here's how industrial and interaction designers can use this as a tool.
12_Article_Corin_Presentions
7 tips for creating compelling presentations
At Delve, we think of the full Product Development Process. That means we support our clients not just through Strategy, Design and Engineering, but also the ‘intangibles’ along the way.