Talking about yourself can be difficult.
It requires taking a step back and making choices about what’s important to you and to the audience you’re trying to engage. Often you have seconds to grab people’s attention and there’s so much you want them to know.
At Delve, our Visual Communication and Information Design (VizCom) department helps clients tell their stories effectively and in compelling ways through infographics, experience maps, and traditional graphic design. One of the most powerful tools we use to help clients tell stories is video.
According to Cisco’s Visual Networking Index, by 2019 video traffic will account for 80 percent of all consumer internet traffic. Video content speeds up comprehension, encourages social media sharing, improves email click-throughs, aids consumer and professional decision-making, and enhances retention of information when compared to static imagery and text.
People love video.
When our VizCom Department took on the task of producing our company’s overview video, we approached the project the same way we would with any client. In this article, I share our process to give you an idea of what it’s like to work with us.
We don’t just dive into production without a thoughtful conversation. We ask a lot of questions to find out what you hope your video will accomplish, who the intended audience is, and what would you like them to know, do, or feel. We clarify expectations and talk about details such as main message, auxiliary messages, format, length, and any relevant recommendations or concerns that come up.
During this conversation, we help you focus your objective and collect the information we need to develop a creative brief.
For example, at the kick-off meeting for our company video we didn’t make any assumptions. We talked to our marketing director and head of sales to learn more about how the video would be used. While the first use of the video was at a medical device conference, we agreed to invest our time creating a video with broader use and a longer shelf-life.
After our initial meeting, we thought about what we learned, considered various approaches, and then summarized our vision.
That summary, or creative brief, outlines our concept for the video. As a storytelling tool, video has the advantage of combining audio, text, graphics, live action, animation, and music. The creative brief presents a game plan for how these elements will come together to accomplish our goals.
By 2019 video traffic will account for 80 percent of all consumer internet traffic.
Let’s talk about how we can help move your business forward.