Stef design strategy

What is design strategy and why do you need one?

Sometimes having a breakthrough idea is the easy part of innovation. Navigating the organization and turning that idea into reality is often the hardest part. That's why you need design strategy.

Want help transforming your breakthrough ideas into reality?
Ask our expert design strategists.
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Tips for Mentoring Women, from Women
Leadership diversity matters because having different perspectives and experiences drives innovation and helps companies to design better products. This is even more important when it comes to medical devices, where patients’ health and lives are at stake.
Innovation theater design thinking
Stop Design Thinking From Becoming 'Innovation Theater'
Too many times design thinking projects fall victim to the trappings of innovation theater. Here's how not to let that happen.
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How to Make Way For Radical Innovation
Before starting on an innovation strategy, decide which type you're chasing: Incremental, disruptive, or radical innovation. Each requires a unique approach.
12 Article Verhalen Tunnel Vision
10 steps to help combat design tunnel vision
Have you ever been given a physical tool to help you complete a task when what you really needed was information or support?
06 Article Eva Startup Week H1
Startup Week: Developing an MVP with a capital “P”
As I was hurtling back to San Francisco across the Rockies, the backbone of our country, after spending a couple days at the Colorado Springs Startup Week, I was struck by the changes in my profession.
12  Article  Ritzenthaler  Change Management
Navigating the new
Late last year, our leadership team at Design Concepts announced the long-in-the-making decision to relocate our Madison workplace from our current suburban office park to the rapidly developing East Washington corridor of downtown Madison.