Stef design strategy

What is design strategy and why do you need one?

Design Strategy is a process and approach for creating or re-inventing businesses and directing innovation/new growth strategies. I think few people have heard of design strategy though they might already be doing something similar, perhaps under the name innovation strategy or product strategy.

Innovation theater design thinking
Stop Design Thinking From Becoming 'Innovation Theater'
Too many times design thinking projects fall victim to the trappings of innovation theater. Here's how not to let that happen.
How to make way for radical innovation
How to Make Way For Radical Innovation
Before starting on an innovation strategy, decide which type you're chasing: Incremental, disruptive, and radical innovation each require a unique approach.
12 Article Verhalen Tunnel Vision
10 steps to help combat design tunnel vision
Have you ever been given a physical tool to help you complete a task when what you really needed was information or support?
Women In Medtech Slideshow
Tips for Mentoring from Women in MedTech in Boston
Leadership diversity is important because different perspectives and experiences drive innovation and enable companies to design better products. This matters even more when the products in question are medical devices, with patients’ health and lives at stake.
06 Article Eva Startup Week H1
Startup Week: Developing an MVP with a capital “P”
As I was hurtling back to San Francisco across the Rockies, the backbone of our country, after spending a couple days at the Colorado Springs Startup Week, I was struck by the changes in my profession.
12  Article  Ritzenthaler  Change Management
Navigating the new
Late last year, our leadership team at Design Concepts announced the long-in-the-making decision to relocate our Madison workplace from our current suburban office park to the rapidly developing East Washington corridor of downtown Madison.