Design Insights & Strategy Service

We believe in doing our homework. That's why Design Insights & Strategy are foundations for making the right decisions about the future. It’s our path to product innovation and invention, and it’s how we envision success.

Deep understanding inspires concepts and strategy

We approach each project with a fresh mindset to frame the innovation challenge and the goals of insight gathering. We leverage a variety of primary and secondary research methods to understand not only the user, but also our client’s business and the adjacent context and systems that create the experience of products and services. Rigorous analysis and synthesis uncover the patterns, directions, and insights that will inspire concept development and inform a viable design strategy.


  • Contextual research
  • Ethnographic research
  • Diary studies
  • Workflow and experience/journey mapping
  • Workshops
  • Learn/do engagement
  • Stakeholder and subject matter expert interviews
  • Trend research
  • Market research


  • Quantitative research
  • Concept testing
  • Task analysis
  • Literature searches
  • Anthropometric studies
  • Use-error risk analysis
  • Formative usability studies
  • Summative usability studies

Let’s talk about how we can help move your business forward.

Contact us today →
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Delve has merged with Bresslergroup. Learn more →