2024 04 19 User research in NPD HERO

Reduce Project Risk: Incorporate Research Throughout New Product Development

Research enables you to make good decisions throughout new product development, speeding up product development and creating a product that resonates with users. Here’s what research-driven NPD looks like.

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2024 10 02 Three Ways Keep It Simple HERO
Three Ways to Keep It Simple When You Have the Urge to Add One More Feature
This tendency to want to innovate around every single aspect of a product stems from passion for the product and its mission. But while passion is indispensable, it needs to be tempered with rational thinking.
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Making a Complex Device (Feel) Simple
We’ve noticed a common thread running through all our work—research, strategy, mechanical and electrical engineering, industrial and interaction design—we make the complex simple.
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#sideproject: SmartiPi Raspberry Pi B+ and Camera Case
I’ve always wanted to make a product of my own — something small I could manage — and this seemed like a perfect opportunity. I decided to design a Raspberry Pi case that’s functional, affordable, quirky, and fun.
2024 09 27 kickstarted what i learned HERO
I Got Kickstarted, and Here’s What I Learned
Having done all the research and scaled the considerable Kickstarter learning curve, I wanted to compile what I found to be the most useful resources.
2024 09 17 3 Things Kickstart Hardware Setup HERO
Three Things to Do Before Kickstarting Your Hardware Startup
The biggest pitfall for aspiring hardware entrepreneurs isn’t the funding part; it’s the hardware part and clearing the production hurdles.
2024 09 04 Consumer Wellness App that Clicks HERO
How to Design a Consumer Wellness App That Clicks
53% of digital health apps are uninstalled within 30 days of download. How can you design a consumer wellness app that engages and retains users?