Design Insights

Forward-looking research that builds a foundation for design, innovation, and business.
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Insights are the foundation of strategy

Design research is about deeply understanding context and generating empathy in order to create products, services, experiences and systems that respond to human needs.

Design research is different than market research
Innovation needs inspiration that can differ from traditional market research methods.

We use a client-specific mixture of research methods to build a solid foundation for design with an eye to the future. Every innovation challenge is different.

  • Quantitative and qualitative research
  • Validation research
  • Journey and ecosystem mapping
  • And beyond
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What's your core problem to solve?
It's OK if you don't know.

Framing the problem is half the battle. It's a critical first step to designing a research plan that gives insight you can do something with. From the start, we'll collaborate to define the problem and then craft a plan that will deliver.

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Drop us a line and find out how we can help move your business forward.
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Activating the electronic lock on a hotel room door should be an easy victory. The Elite OS made it so. Bresslergroup and Onity unlocked the insights needed to revolutionize an industry with this first of its kind e-lock.
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TIKI Brand Fire Pit
People love sitting around an outdoor fire. In 2018, fire pits were rated as the most popular outdoor design feature by the American Society of Landscape Architects. But there are plenty of things people don’t like – the difficulty of starting a fire, smelling like smoke, and the mess.

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"What we accomplished in six months with Delve would have easily taken us 18 months to get through on our own."
Leah Ujda, Director of Research & Design, Widen Enterprises

Insights and Strategy Team

Design Researchers and Design Strategists have a lot in common. Both roles deeply understand the users and context in which innovation will exist. They translate observations and patterns from people and the world into inspiration and direction for product, innovation, and business, strategies.

Design Insights Offerings

We are big fans of mixed methods when it comes to research and are careful about what we apply and when to inform the design process.

  • Qualitative and quantitative research
  • Ethnographic research
  • Group / panel and in-depth interviews (IDIs)
  • Trend & market research
  • Diary studies
  • Contextual research
  • Desk research
  • Literature searches
  • Meta-analysis of past research/reports
  • Analogous experience auditing
  • Benchmarking
  • Workflow and experience/journey mapping
  • Stakeholder and subject matter expert (SME) interviews
  • Concept testing (qualitative and quantitative)
  • Quantitative research / online surveys
  • “Prototype to learn”
  • Online surveys
  • Data analysis
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Design research lessons from the yoga mat
I’ve been spending a lot of the time on the mat lately – the yoga mat that is – and have been finding some valuable parallels between what my yoga teachers guide me to do and how to approach a good design research practice.
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Five tips for moderating remote usability studies
A lot of in-person research has been put on hold and will likely remain this way for the foreseeable future as we continue to navigate the pandemic. While some products and projects might still require in-person studies, remote studies can provide the necessary answers and insights for many. Thanks to a lot of great tools for remote collaboration and testing, product development and research sprints don’t have to stop.
Three essential ingredients for tidying up insights
Thanks to author Marie Kondo, many are on a “life-changing” mission to tidy up our homes and lives.
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Drop us a line and find out how we can help move your business forward.