Design Insights
Design research is about deeply understanding context and generating empathy in order to create products, services, experiences and systems that respond to human needs.
We
use a client-specific mixture of research methods to build a solid foundation for design with an eye to the future. Every innovation challenge is different.
- Quantitative and qualitative research
- Validation research
- Journey and ecosystem mapping
- And beyond
Framing the problem is half the battle. It's a critical first step to designing a research plan that gives insight you can do something with. From the start, we'll collaborate to define the problem and then craft a plan that will deliver.
Winner
"What we accomplished in six months with Delve would have easily taken us 18 months to get through on our own."
Insights and Strategy Team
Design Researchers and Design Strategists have a lot in common. Both roles deeply understand the users and context in which innovation will exist. They translate observations and patterns from people and the world into inspiration and direction for product, innovation, and business, strategies.
Design Insights Offerings
We are big fans of mixed methods when it comes to
research and are careful about what we apply and when to inform the design process.
- Qualitative and quantitative research
- Ethnographic research
- Group / panel and in-depth interviews (IDIs)
- Trend & market research
- Diary studies
- Contextual research
- Desk research
- Literature searches
- Meta-analysis of past research/reports
- Analogous experience auditing
- Benchmarking
- Workflow and experience/journey mapping
- Stakeholder and subject matter expert (SME) interviews
- Concept testing (qualitative and quantitative)
- Quantitative research / online surveys
- “Prototype to learn”
- Online surveys
- Data analysis
