People love sitting around an outdoor fire. In 2018, fire pits were rated as the most popular outdoor design feature by the American Society of Landscape Architects. But there are plenty of things people don’t like – the difficulty of starting a fire, smelling like smoke, and the mess.

Widen was interested in identifying opportunities that were feasible within 3-5 years based on the innovation ambition of its leadership team.

Perlick, a leading manufacturer of commercial and residential refrigeration, wanted to offer a complete in-home luxury kitchen appliance suite. They identified an opportunity to add a new column refrigerator/freezer product platform as part of their residential strategy.