Widen Case Study H1 Image

Adjacent Opportunity Exploration

Widen is a marketing technology (MarTech) company that designs, develops, and provides digital asset management (DAM) and product information management software and services.

Baebies 6 copy
Award
Winner
Baebies Rapid, Intuitive Newborn Screening
Intensive research and real-time prototyping led to an integrated digital-physical redesign that makes rapid screening technology more accessible.
06 Tiki 3 W5 A3811 retouched
Award
Winner
TIKI Brand Fire Pit
People love sitting around an outdoor fire. In 2018, fire pits were rated as the most popular outdoor design feature by the American Society of Landscape Architects. But there are plenty of things people don’t like – the difficulty of starting a fire, smelling like smoke, and the mess.
HEADER BD Mower
Award
Winner
Black & Decker Cordless Mower with Muscle
Insights from design research led to engineering and design features for a new kind of cordless mower that lures gas loyalists and cuts down competition.
HEADER helmetfit 01
Award
Winner
HelmetFit Football Helmet Inflation System
HelmetFit's award-winning, intuitive digital-physical user experience makes helmet inflation faster, easier, safer, and more precise.