Insights & Strategy

Design

Industrial Design

Ventev

Ventev got the design definition it needed to build its brand, compete in the mobile market, and justify premium prices.

We employ human-centered, multidisciplinary consumer product design to help you delight your ever-evolving consumer.

Services Page: Consumer (text only)

Delve built a strategic visual brand language by targeting a specific user – the device-juggling professional on the go.
Tap the left/right arrows below to view more images.

Ventev iphone 2

Ventev2

Delve helped Ventev strategize a look and feel that differentiates its new line of portable battery chargers in a crowded market.
After years of developing mobile accessories for private label retailers and brands like AT&T and Sprint, Ventev decided to exercise its strategic relationships with leading charger manufacturers to develop its own line.&nbsp;
Since Ventev doesn’t develop technology, design differentiation was the main strategy for justifying premium pricing. Ventev had a strong brand profile in terms of marketing and communications, but it needed help developing a visual brand language (VBL) to inform product design in the short and long-term.

Ventev sketches

Delve led Ventev’s stakeholders through a process to decide on a handful of key brand attributes – relevant, purposeful, dependable, and inclusive – that would drive VBL for this product line.&nbsp;
User research with the target audience – professional mobile consumers with multiple devices – revealed what frustrated them about their chargers.&nbsp;

INLINE Ventev Brand 01

They’re often simultaneously powering a tablet and a smart phone at home, at work, or on the go (in cars, coffee shops, etc.). They often need help locating USB outlets in low light conditions, especially in cars. They also need chargers that work with existing USB cables.
Features in the final products, which include tangerine-colored, LED-lit USB ports and a dual-output combination charger option, address these problems. 
Research also drove the generation of user personas, which helped the design team execute targeted color/materials/finishes (CMF) and form development to create the underpinnings of a new lifestyle brand. 
The choice of charcoal grey as a base color helps differentiate Ventev’s mobile chargers from the mostly black chargers on the market. A soft-touch painted finish creates a tactile quality that offers a richer user experience. The tangerine accent color communicates brand values and adds energy to the design.

INLINE Ventev Brand 02

Services Page: Consumer Product Design at Delve

Delve collaborated with Ventev’s suppliers and manufacturers, and the products were commercially available within 12 weeks of the completed design strategy. Ventev later applied the same product branding to additional products, including a smartphone case with built-in battery charger. It will continue to drive the look, feel, and function of Ventev’s new line as it continues to grow.

Learn more about&nbsp;<a href="https://www.delve.com/consumer-products" target="_blank">Consumer Product Design & Development Services at Delve.</a>

SEO Text: Consumer Products Sector

11ventev hero

Delve developed a visual brand language to set Ventev’s mobile device chargers apart from its competitors.

Contact Us | General (Like what you see?)

Consumer Products

Home

Case Studies

Ventev: Portable Battery Chargers

Breadcrumbs

A full-service product design and strategic innovation consultancy.

Delve

Delve developed a visual brand language to set Ventev’s mobile device chargers apart from its competitors.

description

generator

kSwNn6qD4B-4HloWnWMUBWQNpBx2_mPi3nMqgsh6ato

google-site-verification

visual, brand, language, ventev’s, mobile, device, chargers, developed, apart, delve, competitors

keywords

https://cms.delve.com/assets/images/_1200x630_crop_center-center_82_none/11ventev_hero.jpeg?mtime=1653778539

https://linkedin.com/company/delvedesign/

https://www.delve.com/work/ventev-portable-battery-chargers

referrer

robots

twitter:card

twitter:creator

twitter:description

https://cms.delve.com/assets/images/_800x418_crop_center-center_82_none/11ventev_hero.jpeg?mtime=1653778539

twitter:image

twitter:image:alt

twitter:image:height

twitter:image:width

twitter:site

twitter:title

{"title":{"title":"Ventev: Portable Battery Chargers | Delve"}}

Design an Experience

Privacy Policy

FCOI Policy

Services

Industries

Insights

Testimonials

What We Do

About Us

Our People

Join Our Team

Careers

Newsroom

Who We Are

Boston

Madison

Philadelphia

San Francisco

Our Studios

Partner with Delve

Contact Us

Contact

Vamsee Pamula, Founder/President, Baebies

Footer Module: Build Something Together / Tell us about your project (Using heading block and button block)

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our portfolio.

Delve Client Case Studies: View Our Work Portfolio Here

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our…

Case studies, articles, capabilities, leadership, product design, strategy, innovation

https://cms.delve.com/assets/images/_1200x630_crop_center-center_82_none/Delve_titlecard.png?mtime=1654035558

https://cms.delve.com/assets/images/_800x418_crop_center-center_82_none/Delve_titlecard.png?mtime=1654035558

Ventev: Portable Battery Chargers

Ventev Portable Battery Chargers

Related Case Studies