Point of View

Of design and dodgeball

What can you learn from dodgeball, you ask?

Well, besides learning to dodge some wrenches in training and the classic 5Ds (dodge, duck, dip, dive and dodge), there’s a bit more under the surface.

This being my first design dodgeball tournament — or dodgeball tournament of any sort since fifth grade, for that matter — I was blown away with the turnout.

To start, the entire park was consumed with hundreds of designers setting up tents, tables and warming up their arms when I arrived ... I could already tell that this was a serious event.

As the Design Concepts and Swope Design Solutions team assembled (insert your favorite Anchorman conch shell meme here), we also started warming up side by side. Very quickly, the “dominate and conquer” mindset dissipated as different teams co-mingled.

Even with a pretty high level of competition during the games, everybody was having fun and enjoying the event despite some dodgeballs to the head (I speak from experience).

Collaborative design is the best design and I think dodgeball works the same way.

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