06 Article Amy No Pain H1

No Pain, No Gain?

Addressing customer pain points is a great way to inspire design, but don’t miss opportunities to “amp up the good” by addressing the gains that users desire.

2023 03 13 origin story women design HERO
Women in design: 8 ways your origin story can make you a better designer
Only about 19% of professional industrial designers in the United States are women.
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Stop Design Thinking From Becoming 'Innovation Theater'
Too many times design thinking projects fall victim to the trappings of innovation theater. Here's how not to let that happen.
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How STEEPLE Analysis Informs Design Strategy
STEEPLE analysis is a tool for scanning your external environment. It helps teams understand phenomena and imagine new opportunities.
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Reflections on Delve Talks, Part 2: Building a Culture of Innovation
For our Delve Talks podcast, Dave Franchino and I had the opportunity to interview a dozen people from various industries, all of whom share a common interest, desire and occupation that involves innovation, creativity and culture building. You can find the whole series here.
Neil godding N Mb Z7 QM3 XWM unsplash
Reflections on Delve Talks, Part 1: Building a Culture of Innovation
For our Delve Talks podcast, Dave Franchino and I had the opportunity to interview a dozen people from various industries, all of whom share a common interest, desire and occupation that involves innovation, creativity, and culture building. You can find the whole series here
Delve Afterhours Decision For Web
How to Design Good Decisions
Generating good ideas is usually not the problem. The process of choosing one good idea and getting it through your organization is usually the hard part.