2023 03 13 origin story women design HERO

Women in design: 8 ways your origin story can make you a better designer

Only about 19% of professional industrial designers in the United States are women.

Let's build something together.
Innovation theater design thinking
Stop Design Thinking From Becoming 'Innovation Theater'
Too many times design thinking projects fall victim to the trappings of innovation theater. Here's how not to let that happen.
Stef design strategy
What is Design Strategy and Why Do You Need One?
Sometimes having a breakthrough idea is the easy part of innovation. Navigating the organization and turning that idea into reality is often the hardest part. That's why you need design strategy.
12 article Tayler improv2
The importance of an improvisation mindset
This article is part one of a two-part series about the advantages of an improvisation mindset on workplace teams.
12 Article Verhalen Tunnel Vision
10 steps to help combat design tunnel vision
Have you ever been given a physical tool to help you complete a task when what you really needed was information or support?
Sweet life mgf G5 W0c8t U unsplash 1800 cropped
The Why, How, and When of Co-Creation During the Product Development Process
Co-creation means inviting users into your creative process. Users, instead of being subjects of study, gain agency and become active participants in the design process.
12  Article  Ritzenthaler  Change Management
Navigating the new
Late last year, our leadership team at Design Concepts announced the long-in-the-making decision to relocate our Madison workplace from our current suburban office park to the rapidly developing East Washington corridor of downtown Madison.