Women in industrial design

Women in design: 8 ways your origin story can make you a better designer

Women make up just 20% of professional industrial designers in the United States, according to an industry survey by Core77.

Innovation theater design thinking
Stop Design Thinking From Becoming 'Innovation Theater'
Too many times design thinking projects fall victim to the trappings of innovation theater. Here's how not to let that happen.
Stef design strategy
What is design strategy and why do you need one?
Design Strategy is a process and approach for creating or re-inventing businesses and directing innovation/new growth strategies. I think few people have heard of design strategy though they might already be doing something similar, perhaps under the name innovation strategy or product strategy.
12 article Tayler improv2
The importance of an improvisation mindset
This article is part one of a two-part series about the advantages of an improvisation mindset on workplace teams.
12 Article Verhalen Tunnel Vision
10 steps to help combat design tunnel vision
Have you ever been given a physical tool to help you complete a task when what you really needed was information or support?
Cocreation HEADER2 01
The Why, How, and When of Co-Creation During the Product Development Process
Co-creation in the design world might take several forms, but most often it's in the form of a moderated co-workshop that brings together designers, users, and client stakeholders.
12  Article  Ritzenthaler  Change Management
Navigating the new
Late last year, our leadership team at Design Concepts announced the long-in-the-making decision to relocate our Madison workplace from our current suburban office park to the rapidly developing East Washington corridor of downtown Madison.